Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

JOB SUMMARY:


The Consumer Activation team in Brand Marketing sets the strategy for all consumer-facing touchpoints, including search, paid media and paid content. The Manager of Search & Discoverability will sit on this team and lead the strategic vision and activation of organic search and discoverability for the brand. The role partners with Divisional Search & Insights team on all  optimizations of content and all PDP’s for brand.com websites. The role is also responsible for the launch and maintenance of search-driving content and for brand.com blogs, in partnership with Marketing team peers . This role will socialize search insights across marketing teams and partner with Search insights Director for qualitative and quantitative search insights that inform marketing 360 go-to market strategy.  

KEY JOB ACCOUNTABILITIES:


SEO Strategy for brand.com
•    Develop on-page SEO strategy to increase brand.com visibility and organic traffic share, performance & sales  


Content and PDP strategy  
•    Own the search acceleration roadmap for direct-to-consumer brand.com sites across tech, content & linking. 
•    Identify opportunities to create new and optimize existing content across the brand.com by conducting category and branded keyword research, consumer insights and competitive analyses using SEO analytics tools   
•    Partner with   direct-to-consumer business leads and Luxe Search Center of Excellence on and off-site behavior data to ensure holistic on-site search optimization strategies (off-site and on-site) to improve organic channel traffic  
•    Lead data-driven PDP optimizations products and new launches by conducting keyword research to identify content needs and alt imagery , and linking strategy
•    Work with brand asset managers to, optimize PDP SEO content in PIM/DAM for brand.com based on search insights  
•    Create and maintain monthly organic search content dashboard to measure performance and inform future strategies   
•    Build strong partnership with DTC Product team on any tech fixes for marketing content and tech SEO  
•    Ensure organic and paid search have synergy and minimize traffic cannibalization to drive incremental customers to L’Oreal websites  
•    Strong partnership with LUSA Content Projects to win organic search category share  


Editorial content
•    Lead creation of blog (if applicable) and monthly editorial content calendar by identifying monthly search trends based on SEO analytics and share of organic search category targets, managing day-today with SEO agency and reviewing articles and managing CMS merchandising.   
•    Partner with global teams on content development – infusing search insights into content development process – from ideation to activation
•    Maintain editorial content performance dashboards and reports to provide key highlights, challenges/risk, opportunities to broader team and to inform future strategies   
•    Develop 360 ideas for campaigns supporting blog content across site & in-store to drive traffic to the blog   


MEASUREMENTS AND KPIS THE ROLE WITH BE RESPONSIBLE TO TRACK & INFLUENCE IN ORDER TO SUCCEED:  
•    Organic non-branded Share of Search  
•     SERP/KW ranking, Domain Authority metrics  
•    Organic impressions & CTR  
•    Organic traffic, % of non-branded organic traffic, CVR  



QUALIFICATIONS AND SKILLS  
•    Minimum 5 years of experience  
•    BS/BA degree required  
•    Solid understanding of eCommerce and high-volume online businesses  
•    Strong Knowledge of SEO tools stack: Google Analytics, Google Search Console, Google Optimize, Brightedge, Ahrefs, SemRush, Moz, Majestic and etc.)  
•    Deep SEO and content tactics knowledge and SEO experience for Google, and popular US search engines  
•    Ability to build successful relationships at all levels of the organization and cross-functionally with varying levels of technical expertise  
•    Ability to effectively present information to an individual or group, both written and verbally  
•    Highly organized with proven multi-tasking ability and project management  
•    Strong interpersonal skills 
 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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