Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States



Job Description Form


Section 1:

Job Title:  Manager, eCommerce Acquisition/Retention

FLSA: Exempt

Function: Ecommerce & Digital Marketing

Supervisor Title: VP of Ecommerce

Location:  NYO


Section 2:  Job Summary 

This position will focus on growing the .com business for Kerastase and Shu Uemura Art of Hair.  As an Ecommerce Manager of Retention and Acquisition, you will need to be well versed in driving business growth through online and offline channels--SEM, Affiliate, Retargeting, Media, Merchandising and CRM.  The role requires the ability to strategize using data to execute best in class digital programs to meet our brands objectives and business needs.  This includes proactively working cross-functionally and supporting programs to drive acquisition and retention.  You will collaborate with our Directors of Ecommerce ensure that we met our sales goals, ROI, and promotional layout are met.  In this role, you will need the ability to multi-task in a fast-paced environment and manage internal and external resources to bring projects to life, while maintaining a result driven approach. This person should have strong communication skills and understand how to prioritize projects. The Ecommerce Manager of Acquisition & Retention must be pro-active and have the ability to work well independently and in a team setting.   In addition, the manager will work closely with Brand Marketing, Merchandising, CRM, Content, Supply Chain/Demand Planning, Customer service and 3rd party vendors.



Section 3:  Job Requirements:

- 3+  years’ experience in digital marketing focused on driving sales and growth with measurable results. Agency experience a plus.  Preferred at least 3 year experience working in SEM, Retargeting, Media, and Affiliates 

- Manage budgets and optimize campaigns as needed to drive growth with qualified customers

- Partner with CRM and Merchandising to evaluate channel growth opportunities

- Serve as the digital marketing owner and be accountable for the effectiveness of digital campaigns, programs, and partnerships with third party agencies, media and technology partners.

- Experience setting up and maintaining campaigns in AdWords

- Basic Technical knowledge with experience working with 3rd party integrations, tagging and pixels

- Must be highly organized and adapt to change as needed

- Clear understanding of full customer journey

- Ability to work collaboratively and build relationships across a matrixed environment

- Strong project management skills

- Demonstrates strong digital vision

- Willingness to learn new technologies and platforms

- Strong analytical skills with the ability to provide optimization recommendations

- Experience with Google Analytics

- Excellent organizational skills with avid attention to detail and follow through.

- Strong written, verbal and interpersonal communication, negotiation skills

- Proven ability in successfully running multiple projects

- Ability to self-motivate, work independently, and as part of a team

- Experience developing creative briefs and project briefs for agencies and creative teams

- Bachelors’ degree required

- Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)



Section 4:  Judgment and Decision Making:

Project execution and strategy



Analyze and report performance, analytics and make recommendations




Manage Agencies and internal partners



Writing Promotional Briefs



Ensures alignment with Marketing, Supply Chain, and Internal teams on content and timelines



Budget planning and reconciliation.




Section 5:

1.  Managing Complexity, Interacts Effectively, Innovates, Leads with Human Sensitivity, Achieves Results with Integrity, entrepreneurial spirit

2. Passion and understanding for digital (strategy and basic technical)


Section 6:  Financial Scope


Annual Budget Responsibility:  $

Annual Revenue Responsibility:  $


Section 7:  Key Duties and Responsibilities:


Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

  1. Project execution and strategy


  1. Analyze and report performance, analytics and make recommendations


  1. Manage Agencies and internal partners


  1. Ensures alignment with Marketing, Supply Chain, and Internal teams on content and timelines


  1. Budget planning and reconciliation.


  1. Merchandising



Section 8:  Required Competencies:



  1. Innovator
  • Puts the consumer as the central focus
  • Challenges the status quo and strives for excellence
  • Innovates beyond the product
  • Seizes what is just starting and opens new ventures
  1. Strategist
  • Builds a shared vision and strategic frame
  • Creates strategic scenarios for growth
  • Leads transformation by aligning organization and human capabilities
  • Demonstrates sound-judgement in decision-making
  1. Entrepreneur
  • Takes accountability with courage and transparency
  • Builds and manages a consumer/customer centric organization
  • Gives space for initiatives and enables teams to take risks
  • Delivers with  integrity both sustainable and short term results
  1. Integrator
  • Fosters a climate of trust and constructive confrontation
  • Develops collective performance of the team
  • Enhances transversal co-operation
  • Actively networks for effective stakeholder management

5.  People Developer

  • Treats all individuals in a respectful and consistent manner
  • Leverages diversity
  • Stimulates learning
  • Empowers and develops individuals to contribute to their best

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.