Función Laboral: Marketing Operacional

Tipo de contrato: Jornada Completa

Ubicación: London - Hammersmith

País: United Kingdom

L’Oréal is one of the world’s largest consumer goods companies, manufacturing and selling a wide range of beauty products for both women and men. Based in France, it was founded in 1909 by a chemist named Eugene Schueller. It now operates in around 130 countries around the world, and achieved turnover of €25.2b in 2015.

The Active Cosmetics Division houses a dynamic collection of brands (La Roche-Posay, Vichy, SkinCeuticals and Roger and Gallet ); all developed for sensitive or problem skin, proven by science and endorsed by healthcare professionals. In the UK this division is on a dynamic growth mission – although today it is the smallest division in the group it has doubled in size the last 3 years and has ambitious plans to double again by 2020.



EXECUTIVE SUMMARY:


L’Oréal is seeking a dynamic, experienced, innovative Marketing Manager to shape the future success of our exciting and growing Vichy and Roger & Gallet brands.  Our brands have made us the world leader in beauty products and one of the most professional and dynamic places to pursue your marketing career in the UK. A key leader within the IMC Team , as the Marketing Manager you will lead a brand team of 4 and work hand-in-hand with the  Management Committee to drive the success of these 2 brands through innovative marketing campaigns.  You will be responsible for designing the strategic local positioning and business model for the brands in the UK. The brands are accelerating and you will have a unique opportunity to shape their futures. Great marketing comes from working with brands you’re passionate about – great careers come from working for a company which is passionate about developing you.  You’ll be able to discover both at L’Oréal.



KEY JOB RESPONSIBILITIES:

  • To define the UK Vichy and Roger & Gallet strategies in line with the international brand positioning, contributing to achieve year-on-year growth by driving new product launches and anniversarising pillar products
  • Oversee and guide brand development, manage the priorities of the portfolio to ensure an optimum offering to the local market, adapting your strategy appropriately for the target consumers
  • Listen to and develop a deep understanding of local consumers and generate new insights to inspire the beauty industry
  • Monitor local trends and feedback your findings to your Zone Director and International Development Team to ensure each new product launch is has maximum impact
  • Take ownership of all international launches and create the right angle of attack for the greatest impact and success in the market
  • Full ownership and responsibility for guiding and leading all marketing activity across the UK
  • Lead local adaptation of advertising materials; influence media and promotion recommendations
  • Manage the budget and the financial implications of forecasts, working closely with the Financial Controller
  • Mobilise other departments to support marketing strategies; commercial to ensure the national accounts presentations are maximised, merchandising, training / education of the beauty consultants for luxury brands
  • Recruit, develop, manage lead and inspire your team, ensuring the development of expertise and know-how



SKILLS REQUIRED:

  • Strong sensitivity to the beauty industry, product appreciation and an eye for aesthetics
  • Previous knowledge of local UK retail dynamics and the retail environment
  • Financial knowledge and experience in managing a P&L, expansion analysis, sales forecasts
  • Integrated-communication campaign planning
  • Experience in leading teams to achieve strong results
  • Ability to create new concepts and a brand vision
  • Strong presentation/communication skills with the ability to influence and inspire
  • Commercial acumen, driven by targets with a desire to succeed
  • Social media and digital experience
  • Candidates will ideally have a classical FMCG background or previous experience in the beauty sector, with skincare experience a plus