Función del empleo: Digital
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: New York, NY
País: United States
General Information
Job Title: Manager, Omnimedia
Function: Marketing Support
FLSA status: Exempt
Division: Lancome
Supervisor Title: AVP Omnimedia
Location: NY
Job Summary:
In support of the AVP Omnimedia, responsible for developing and executing Omnimedia strategy for Lancome which spans skincare, makeup, fragrance and retailer marketing businesses. Omnimedia encompasses traditional media and digital media, inclusive of social, programmatic, video, display, search. Ensures that all media efforts support the brand’s overall business and marketing objectives. The Manager will be responsible for planning on behalf of the brand. Works with internal marketing teams to manage and implement media programs to maximize brand image and sales of specific product lines. Must justify media mix choices to the VPs of Marketing and SVP of Marketing. Responsible for managing coop media with the retailers and providing marketing teams with competitive media activity updates. Position reports directly into the AVP Omnimedia, plus collaboration with the internal Digital Media team.
Job Requirements:
- Minimum 5 years of experience in media strategic planning and buying. Ideal to have both media agency and client background, but not required. Requires experience in all aspects of digital media (including, but not limited to, social, video, programmatic, search, measurement). Candidate should already have built a strong network in the industry among publishers (e.g. Conde Nast, Hearst etc.) and digital vendors (e.g. Google, Facebook/Instagram, Snapchat, Adobe etc.). Candidate should have strong understanding of the technical/tactical execution of omni campaigns.
- Must be able to work both independently and collaboratively with marketing teams, PR, social, CRM and sales teams. Must be able to work in a fast-paced environment.
- Beauty and Luxury products experience preferred, but not required.
Judgment and Decision Making:
Ability to collaborate with multiple stakeholders - high
Decision making and judgment – high
Ability to influence – high
Financial Scope:
Annual Budget Responsibility: $30 Million
Tasks, Duties & Responsibilities |
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1. Strategic Omnimedia planning across owned and retailer properties and direct response media, including tactical planning for Print, TV and Digital media. Must have working knowledge of all media forms, with a focus on beauty/fashion properties. Partner with data lead to identify all consumer touchpoints and make audience recommendations. Develop and implement an action plan to correct identified campaign weaknesses Recommend new platform and new pilots | 50% |
2. Primary contact with media agencies and media vendors to clearly communicate the goals of the brands and clearly articulate objectives of the plans. Manage briefing of agencies and work with internal stakeholders on brief development. | 25% |
3. Own delivery of campaign results and key learnings (platforms/assets) based on pre-defined campaign objectives and KPI (awareness/consideration/conversion) Internally educate marketing & sales teams on the fundamentals of media planning and advise on briefings and media strategy to aid the group | 25% |
Competencies |
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