Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Athens (Attica)

País: Greece

Do you want to work for the world’s largest beauty company?  Do you want an exciting and diverse job in an international and dynamic working environment? Do you want to be challenged and developed within your area of expertise? Then you might be just the talent we are looking for to strengthen our marketing team in Luxury Products Division (Lancôme, Yves Saint Laurent, Giorgio Armani, Biotherm, Helena Rubinstein, Kiehl’s, Ralph Lauren, Cacharel, Victor & Rolf, Mugler, Azzaro, Prada, etc.)

Online Brand Manager for Luxury Division

Are you passionate about online marketing on luxury products?

Then joining L’Oréal Luxury Product Division Marketing Structure, in the role of “Online Brand Manager” might be the opportunity that you’ve been looking for!

At L’Oréal Luxury Products Division (LLD), we create offline and online brand experiences that make our customers the center of our iconic brand universe. We make the customer the hero of our brand story. Every day we push boundaries in the world of traditional and digital strategies to advance the brand building, the retail excellence and the digital engagement creating real emotion through memorable brand experiences and creative marketing initiatives.

Now we are looking for an Online Brand Manager!

You will be responsible for…

1. Achieving sales targets through online retailers:

  • Observe, analyze, and provide insights on online competitor behavior and market trends
  • Adapt and enrich the brand strategy for the E-business execution
  • Own performance media & consolidate KPI’s
  • Ensure the development of an excellent user experience and customer journey online
  • Enhancing performance, traffic and conversion on customer websites (activations, sampling, R&R)
  • Knowing the online shopper inside out and providing that info [eg GA data] to the rest of the team
  • Work with Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc.)
  • Work with retail partners and commercial team to understand needs, and develop relevant content
  • FPP responsible for concerned envelops

2. Secure online brand presence on Brand website:

  • Develop innovative and meaningful  content for brand website, based on  DMI input
  • Data tagging for consumer performance on brand web sites (based on tagging strategy defined by CMO team)
  • Ensure respect of brand DNA on  website
  • Define Search and Communication strategy (SEO & SEM)
  • Consult on  Search budget (SEM)

3. Managing consumer CRM

  • Driving insights out of consumer CRM
  • Implement local CRM brand strategy with Digital Manager
  • Map Customer Journey, analyzing  touchpoints with the Brand
  • Perform (incl. content creation, e.g. newsletters) and monitors CRM  campaigns
  • Plan, manage and deliver personalized CRM campaigns across channels (email, mobile, direct mail, social networks, POS, …) including  targeting and creative input, in  collaboration with PM & Digital manager
  • Set up automatized campaigns based on relevant, segmented triggers
  • Track KPIs defined for CRM

We are looking for our new Online Brand Manager to start in as soon as possible. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply!

Moreover, you are:

You. And you’re true to yourself. We cherish diversity so you’ll feel at home whoever you are.

Entrepreneurial. Every single day, you spot opportunities to change the world for the better.

Ambitious. You crave success and we’ll support you all the way. That way, we all win.

One of the gang. You recognize that great things are achieved only in a team.

Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.

Agile. Fast acting to respond to dynamically changing world in the innovative yet relevant manner.

What’s in it for you?

We offer you an exciting position with great challenges and opportunities including an individual career plan, an extensive catalogue of e-learnings, competitive personnel benefits, modern offices and a dynamic working environment with engaged and passionate colleagues.

With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 29.8 billion euros in 2019. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail. Research and innovation, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s sustainability commitment “L’Oréal for the Future” sets out ambitious sustainable development objectives across the Group’s value chain. 

Does it sound like you? #weareloreal and we are thrilled to receive your CV and potentially meet you!