Función Laboral: CMO & Digital
Tipo de contrato: Jornada Completa
Ubicación: Mazowieckie - Warszawa
You will be responsible for implementation of the CRM
strategy and vision for the Group, creating the annual CRM communication plan
and recommending the budget for CRM activity and managing this (directly and
indirectly) throughout the year.
Key job accountabilities:
Required Skills and Abilities:
- Work closely with the appointed group-wide
CRM Agency to help L’Oreal Poland become CRM best practice in the industry.
- Influence integration of interactive and
CRM strategies with other departments (Marketing, Sales, Merchandising, PR…)
across all divisions.
- Design CRM business plans to recruit and
build long-term relationships with identified high-value consumers.
- Identify opportunities to profile &
segment the database and generate actionable business-driving programs.
- Set clear KPIs to measure and optimize
ROI of campaigns and actions implemented.
- Create well targeted email activity and
opportunity to increase cross category purchase and frequency of purchase.
- Successful development of the existing
on & offline CRM programs for the divisions
- Ensure compliance of CRM activity with
local legislation and data protection
- Provide relevant training for key
stakeholders. Be the go to point for knowledge regarding web analytics and
- At least 3 years of experience in the core
areas of CRM
organisation and prioritisation skills – able to work effectively to deadlines,
to manage ad-hoc projects that arise.
to lead team and influence senior stakeholders while understanding the detail
of the delivery and being able to execute in a small team.
management certificates would be an advantage.
in global CRM solution implementation would be an advantage.
knowledge of web, CRM campaigning and database management.
experience in supporting growth of a performance-driven business proven by solid results.
visual awareness as well as good copywriting /editing skills and SEO
of new media planning, buying, evaluation & integration.
of data selection processes and strong analytical skills.
CRM production knowledge (artwork processes, printing, data, online).
of email related processes (design, build, delivery).
of salesforce and Adobe Campaign systems would be an advantage.
- Able to
solve problems effectively – able to look for alternative solutions when
challenged & able to communicate new methods to others
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