Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: New Jersey - Jersey City

País/Región: USA

IT Cosmetics seeks a rock star Public Relations professional with a specialty in influencer engagement and strategy. Our ideal candidate is someone who has 4-6 years of previous influencer-focused experience and passion for this dynamic community within the Beauty industry.

Key Responsibilities:

The role of PR Influencer Specialist will include (but is not limited to) the following responsibilities:

  • Develop PR influencer-specific strategies to deliver positive ROI and social/category growth
  • Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers across YouTube, Instagram and other relevant platforms
  • Collaborate with Social Team on all capaigns and activations to ensure alignment for maximum reach and results
  • Identify like-minded entities for brand partnerships and collaborations
  • Manage participation in influencer events/panels (e.g., Generation Beauty, BeautyCon, Create & Cultivate)
  • Ability to generate overall leads through social media, YouTube, Tubularlabs, Social Blade
  • Ability to generate and report analytics through Tribe Dynamics, Traackr, Dash Hudson platforms
  • Daily monitoring and reporting of competitive intel
  • Management of execution of large volume mailers/send outs for influencers
  • Management of Influencer Team of 2
  • Support and attendance of PR-related and industry events as needed
  • Assist with creative conceptualization of events and mailers and support in execution
  • Draft pitches and event/program recaps
  • Assist in facilitating weekly and monthly PR reports

 

 

Requirements:

  • BA in Public Relations, Marketing or Communications
  • Previous beauty PR & Influencer-specific experience required; 4-6 years handling earned and or paid Influencer Relations/Marketing
  • Proven track record leading strategic influencer campaigns with measurable ROI
  • Strategic and Creative mindset
  • Extremely proficient in all social media platforms & Microsoft Office (PowerPoint, Excel, Word)
  • Excellent verbal and written communication
  • Meticulous attention to detail, resourceful, with a can-do attitude
  • Team player who thrives within a dynamic, fast-growing company


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.