Función del empleo: Marketing

Tipo de puesto: Fix Term

Tipo de empleo: Full - Time

Localización: Ho Chi Minh City

País: Vietnam

A / Main responsibilities

1. NEW PRODUCT LAUNCH
STRATEGIC PLANNING
  • Analyze consumer and market insights / competitors to define marketing plan to achieve business target
  • Develop and lead assigned campaign strategy & planning to achieve business objectives.
CHANNEL EXECUTION
  • Channel activity planning 
  • Take responsibilities for assigned product launch in collaboration with online& offline channel, education, demand planning: Promotion scheme (bundle, minisize, GWP/ O+O activities/ POS development)
BRAND COMMUNICATION
  • Define campaign communication idea is relevant with local customer insights and brand equity
  • Take ownership for IMC of assigned launches to drive sales & build brand love/equity 
  • Coordinate with Retail, Education & Merchandising for retail excellence to achieve outstanding visibility, brand image and service
2. DAILY TASK 
PORTFOLIO MANAGEMENT
  • Forecast & analysis ownership for own product to deliver Sales Out target. 
TRADE MAXIMIZATION
  • Collaboratively works with KAMs to create account specific promo plans (display + flyer) 
  • Manage Category PLV Budget
  • BA education document & keep track with Education team
  • Planogram keep track with Merchandising
B / Most important qualifications, background and experience:

  • 4-5 years of Brand Marketing FMCG background & focus on Personal Care. Beauty lover is preferred
  • Winning spirit & problem-solver.
  • Make-it-happen spirit
  • Strategic thinking & entrepreneurship
  • Flexible & agile
  • Detailed-oriented

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