Responsible for retail and education activation in POS so as to work hand in hand with commercial managers for an end goal of achieving target net sales, retail sales & ranking in country. This role is UK based but with around 60 outside of UK travel. The successful candidate must have a valid passport and no restrictions for travel within EMEAI.
- Train & coach BAs in developing their artistry skills, be the best ambassadors for the Urban Decay and achieving their sales objectives.
- Train Generic Staff & promoters when needed.
- Manage and accompany the development of the Europe Makeup expert.
- Lead the development and implementation of retail activation including on counter animations.
- Ensure resources allocated are maximised & budget respected.
- Be the brand ambassador and animate retailer and blogger events.
- Manage with passion and empathy
SALES & IMAGE
- Work with commercial managers to:
- Construct and monitor monthly sales targets
- Analyze the sales performance and activate opportunities
- Enforce retailer & shop staff relationships
- Maintain counter quality/brand image & merchandising
- Maintain Budget
- Support commercial managers in recruitment & integration of BAs
- Train /motivate /evaluate & coach teams – Elevate artistry level & develop sales skills
- Manage and develop UD MKUP EXPERT for Europe
- Develop education material as per international brand guidelines
- Plan & execute education programs
- Train on specific programs & retail tools when needed
- Report on BA’s feedbacks & development needs
Technical and professional competences required
- Be the best representative of the brand at all times
- Collaborate and motivate commercial managers
- Animate retailer and blogger event