Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Madrid (Madrid)

País: Spain

The consumer & Category Insights Leader will create, contribute to and frame the Consumer Insight strategy to influence the growth of the business, be accountable for the quality of the results, relevance and actionability of learnings

-  Create, drive and lead the Consumer and Category strategy for the country according to the local business challenges

-  Drive the insights on consumer & shopper decision  journey for Activation/Go to market according to the group or regional tools recommendations

-  Build the multidivisional and cross category Roadmap (plan, budget) by prioritising, selecting key topics and mobilizing the right resources

-  Integrate market data and insights into consumer studies and analysis

-  Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations

-  Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives

-  Set up organizations / project teams, governance, tools and methods adapted to the realization of the country business strategy (benchmark ...)

-  Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions

-  Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking ; build and transmit a consumer centric culture

-  Manage the local team budget

-  Manage the local team, develop talents and manage cross functional projects

COMPETENCES AND PROFESSIONAL SKILLS


CONSUMER RESEARCH INNOVATOR

Guides and challenges business needs into a brief.

Adopts relevant Leading-edge tools including digital.

Identifies, selects and challenges new and existing external partners

Results integration data.

INTEGRATOR

Is future oriented and detects new trends

Drives, collects and analysis data (brand, product experiences, market & shopper)

Integrates social Insights data

Is statistics savvy and makes numbers meaningful

Summarizes and leverages 360 data (Including digital, CRM, media and retailers…)


CONSUMER CHAMPION

Builds and transmits a consumer centric culture.

Communicates Insights with impact, clarity and conviction.

Collaborates effectively with different internal and external expert communities.


BUSINESS INFLUENCER

Acts as strategic business partner.

Transforms insights into business opportunities.

Develops and implements a CMI Vision for the future.

REQUIREMENTS

At least 5/6 years experience working with customer insights and market research

Good analytical skills

Strategic approach

Experience/ability to manage a team of people


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