Función del empleo: Digital

Tipo de puesto: Fix Term

Tipo de empleo: Full - Time

Localización: Madrid (Madrid)

País: Spain

When you love your work and the people you work with, amazing things happen. Join the #1 Beautytech company and build the future of L’Oréal together!

As a pure player, L’Oréal intends to offer the right product to the right consumer, through different paths. Whether you like to buy your beauty products in supermarkets, pharmacies, hairdressers, perfumeries or even online, L’Oréal will have a various range of products to propose to you.

MISSION

Make Digital Data a strategic competive advantage for L'Oréal, by providing brands and divisions the capabilties to obtain a deep knowledge of the consumer and the market. Working togheter with all available data sources to define the consumer journey and to offer the Next-Best-Action (omnichannel experience).

OBJECTIVE

Build the Digital LOE consumer data ecosystem connecting all GMP platforms to maximize the knowledge and orchestration of the Consumer Journey in collaboration with the rest of the teams (Advocay, CRM, Media, etc.).

Improve SEO positioning of L'Oréal brands across markets, categories and territories by working together with brands and the agency in the content strategy definition. Collaborating with the Search Team in CDO in transversal initiatives and implement general guidelines.

REPONSIBILITIES

Digital Data Ecosystem: Implementation, maintenance and evolution

·       Excellence in execution: Ensuring compliance with the CDO guidelines - APAM CDO Tool

·       Adding improvements to ensure data quality/integrity, adapting to the digital ecosystem changes

·       Ensure integration between all GMP platforms for all brands and new acquisitions

·       To enrich and evolve the beauty consumer measurement/analysis at a global level (Single Beauty ID)

·       Strategic and technological consultancy for the different projects in the digital field, partnership with E-Retailers, etc. (Data sharing/Dashboards, Campaign Performance, UX, ...).


Consultancy, support and insights:

·       Managing the Digital Analytics agency's teams and their relationship with L'ORÉAL

·       Data monitoring and analysis to deliver business insights

·       Attribution models

·       Consulting and support to brand managers to provide the solution that best suits on each case

·       Training sessions and upskilling for the teams


Data discovery and activation / Innovation

·       Define business oriented use cases

·       Combination of the different available data sources to lead and execute advanced digital analysis projects

·       Launching Conversion Rate Optimization (CRO) initiatives

Enterprise reporting

·       Definition and maintenance of dashboards for automated monitoring of the main KPIs of the company's stakeholders (brand managers, performance media, eKams, ...)


Local DOMO Champion

·       Maintenance and evolution of DOMO in collaboration/coordination with the CDO Team

·       Support to local teams in the use of the platform, integration of new sources and dashboards development

·       Training sessions and upskilling for the teams


SEO

·       Managing the SEO agency's teams and their relationship with L'ORÉAL

·       Monitoring of SEO objectives in each brand's key territories

·       Consultancy and support to brands in the different areas associated with SEO: content strategy, technical aspects, link building/PR, etc.

·       SEO trainings for all teams (mainly digital community, marketing and communication)

KPIs

SEO

·       Market Share | Organic traffic: YoY | CTB | Conversion Rate | Bounce Rate

DIGITAL ANALYTCS

·       % CDO Guidelines - APAM | Conversion Rate Optimization | Increasing AOV | Services performance follow-up (VTO/Skindr)

·       Attribution models: Insights & Cross-platform analysis



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