Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Madrid (Madrid)

País: Spain

Do you want to join the CMI team?

 
We are looking for a person to drive and implement the MARKET INSIGHTS action plan by providing high-quality deliverables into the growth strategy of the business.

Responsabilities:

-  Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief;

-  Buyer / retailer analysis;

-  Purchase patterns;

-  Management of tools like Kantar;

-  Use and develop appropriate methods (including social listening) to answer hypothesis of the brief. Plan and carry out studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth), collect 360 data and always guarantee reliability and quality of data (process and content);

-  Drives, collects and analyses data: brand, product experiences, market & shopper;

-  Contribute to data intelligence with stakeholders and develop data and tools software expertise;

-  Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/ innovation and socio-economic data in internal decision making;

-  Integrates social insights data;

-  Drive and challenge agencies on external studies and guarantee application and compliance to Group methods and standards. Create and maintain constructive relationships with the agencies;

-  Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods;

-  Present and communicate in a synthetic way in order to help the team make the best decision. 

-  Monitor the budget in scope.

Skills:
  • Consumer research innovator;
  • Guides and challenges business needs into a brief;
  •  Adopts relevant leading-edge tools including digital;
  •  identifies, selects and challenges new and existing external partners;
  • Leads research projects until results integration data integrator;
  • Is future oriented & detects new trends;
  • Is statistics;
  • Summarizes and leverages 360 data;
  • Transforms insights into business opportunities;
  • Develops and implements a CMI vision for the future.

 

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