Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: SP - MADRID

País/Región: Spain

Mission: Oversee the Brand’s online sales. Monitors on-line sell-in & sell-out excellence

 

ACCOUNTABILITIES

Monitor and enhance the online sales activity

  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns

  • Manage performance channels: search, emailing, affiliation

  • Own and manage SEO measurements and monitoring methodologies

  • Manage, analyse and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…) based on Google Analytics premium analysis

  • Ensure that all ecommerce activity is consistent with the brand sense of purpose

Manage Competitive, market and best practices intelligence

  • Analyse digital role in the consumer path to purchase & consumer online searches

  • Stay up to date with market, consumers & competitors

  • Collect and connect working knowledge on the e-retailers

Achieve excellence through optimization and innovation

  • Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones

  • Create synergies between inside and outside partners in marketing or digital activities

  • Provide SEO/SEM and Digital Marketing through innovation and process improvements

  • Leverage local constraints and maturity in ecommerce activation

  • Drive Growth, Develop and implement creative solutions to drive and convert more visitors

 

REQUIREMENTS

 3+ of relevant eCommerce professional experience required

  • College degree, MBA preferred
  • Sensitivity to omnichannel strategies
  • Strong tactical, results-oriented experience in digital marketing
  • Working knowledge of eCommerce merchandising and online retail
  • Experience in B2C business
  • Excellent communication and listening skills, including but not limited to presentations and public speaking
  • Analytical tools knowledge and fluent usage