Función del empleo: Sales & Business Development

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Senior Manager– Brand Business Development, Maybelline (Cosmetics)

Reports To: Dir – BBD (Maybelline Cosmetics)

Location: New York, NY


Mission and defining characteristics

  • Channel and category strategic development responsibility for total Brand portfolio
  • Strategic alignment across business with strong customer focus
  • Leadership responsibility in implementation for Brand sales team and modeler of customer centricity
  • Creation of sales materials and coordination across functions, including Marketing and Supply
  • Driver of sales results, reviewing gaps and opportunities and making adjustments to strategy as needed

Main tasks

Channel Growth Maximizer

  • Design the omni-channel channel strategy for the Brand (includes food, drug, mass, new channels, and eComm) and own channel maximization, market share strategy and delivering the opportunities
  • Provide sales “ammunition” to gain share
  • Develop sales materials with marketing and distribute to field
  • Track sales progress to identify and deliver what’s needed to drive business
  • Ensure strategy driven from a shopper lens with focus on 4P’s and D

Brand Sales Fundamentals

  • Develop Brand Sales fundamentals
  • Ensure sales teams implementation of strategy
  • Appropriately challenge sales teams and influence Brand Sales teams to provide solutions

Brand Category Liason

  • Core leader for Brand sales’ strategy at the category level to ensure category stories are cascaded down to account team and reflected in their plans
  • Collaborate with Brand Cat Heads to create sales view and with Category Development to maximize opportunities
  • Align with Brand Cat Heads and SVP to ensure GTM requirements are fully optimized including assortment needs and business drivers

Marketing Sales Liason

  • Drive execution of Brand channel strategy by partnering with marketing and maximizing opportunities identified by CTL’s and Brand Sales SVP in timely manner
  • Provide counsel to Sales leadership and coach NAMs on strategy delivery and on channel execution


Main Interfaces

  • SVP Sales
  • Brand Cat Heads
  • New Channel Lead
  • eCommerce Channel Lead
  • Field sales CTLs and NAMs

Measures of Success

  • Key business KPIs: Sales fundamentals, turnover, and customer contribution; market share across all channels, incl. emerging (portfolio view)
  • Growth plans for each channel and market share maximization and penetration that is balanced and accretive for Brand in all P&L fundamentals
  • Teams 360° feedback (including from both marketing and sales)
  • Qualitative feedback: impact, contribution to discussion / change agent etc.


  • Fully mastered / exceeds expectation ratings in current role
  • Well-versed in business and trade across traditional accounts
  • Well versed with all channels (incl. emerging) and 360 levels to GTM
  • Experience with at least 2 National Accounts
  • Exhibit strong leadership skills coaching teams
  • >18 months in a non-commercial role

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


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