Función del empleo: CMO & Digital
Tipo de puesto: Indefinido
Tipo de empleo: Jornada Completa
Localización: New York, NY
Job Title Senior Manager, Brand Engagement (Couture)
Division: Luxury Products Division
Location: 10 Hudson Yards, New York, NY
Reports To: AVP, Integrated Communications
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Senior Manager, Brand Engagement (Couture) will aid in the design and implementation of the full Advocacy and Influencer (A&I) Strategy for Prada Beauty and fragrances. By embracing the spirit of both brands, the Senior Manager/Director will create 360 campaigns and identify talent that will inspire and engage our current and future customer audiences while accelerating brand awareness.
The Senior Manager will nurture existing lines of business with the key digital industry platforms (Twitter, Instagram, Pinterest, Facebook, Twitter) while uncovering new channels and customers while developing the overall social brand strategy. Couture is looking for a passionate, creative, innovative data-driven content expert. As Senior Manager, you will breathe life into our luxurious product portfolio and will write the next chapter for Prada Beauty and .
Job Duties and Accountabilities
Aid in executing influencer strategy in collaboration with AVP, Integrated Communications to meet shared Prada Beauty and A&I FY goals.
Align key owned social media platforms (TikTok, Instagram, etc.) and clearly manage how they contribute to the overall brand communication strategy – including / potential with earned and paid influencer assets.
In partnership with AVP and Assistant manager, actively plan, execute and recap influencer mailers with a focus on timeliness/efficiency and growing earned infeed posts by 1400%
Actively manage continued outreach and brand integration with an ever-growing community of advocates. Support in creation of influencer content calendars and manage the calendar of content creation and dissemination.
Facilitate brainstorms to generate unique and pioneering ideas for activating and engaging influencers
Understand KPIs and actively monitor performance to alert team and aid in adjustments to planning.
In partnership with AVP, manage influencer lists, campaigns/content and event approvals with DMI.
Leverage market analytics and research data to maximize content relevance and customer engagement
In partnership with AVP, strengthen and maintain cross-functional workflows between marketing, paid social, and COE to ensure all activations reach their max potential
Support team in the continued exposures on retailer social channels, ensuring more opportunities for , original contents, pilot programs like virtual , etc.
Work productively with agency partners
Leadership in the strategy, planning and execution of best-in-class events/public appearances
In partnership with AVP, build consistent KPI reporting infrastructure for Prada Beauty and where cross-departmental teams can easily access how we’re pacing
Respond to customer feedback on Sprinklr and ensure daily clean-up of all community conversation.
Track departmental budgets and invoice processing.
Regularly assess social media workflow and analytics tools to create efficiencies.
In partnership with AVP, Assistant Manager and fulfillment agency, manage product orders and workflow of influencer mailers to ensure efficient execution
Maintain the role of a social media/digital marketing evangelist for all Couture teams. Ensure that Prada Beauty and Viktor & Rolf are keeping pace with competitors
Maintain personal relationship with DMI partners and ensure personal and team ways of working with appropriate partners alongside team members and supervisors.
Aids in the creation of brand social strategies and influencer recruitment within brand constructs with supervision of supervisor
Implement social and influencer programs with moderate supervision and provide data-driven opinions and recommendations for programming to be aligned upon with supervisors
Track and report analytics and data back to the team and supervisors with minimal oversight
What We Are Looking For:
5+ in social media marketing, influencer marketing, PR and event strategy
Bachelor’s degree in related field
Deep understanding of social platforms, beauty social trends, talent and social analytics
Attention to detail and high level of organization
Experience managing budgets with moderate autonomy
Strong written, oral, and interpersonal communication skills
Ability to effectively structure and articulate presentations
Aptitude to thrive a fast-paced and rapidly changing environment
What’s In It You:
Salary Range: $117,300 - $164,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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