Función del empleo: Digital
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
The world leader in cosmetics, L’Oréal is present in 140 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition by 2020 is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.
The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure ?
We have a suitable opportunity in the function of Marketing for the position of Senior Manager – Digital for brand L’Oreal Professionel and Decleor as part of our Professional Products Division. In this Team managing role, you will get to support the digital strategy of the brands end to end
You should have minimum 6-9 years of relevant work experience in digital marketing. The location of the job will be in Mumbai and prior experience in beauty will be advantageous.
The Key Job Responsibilities of this role include:
§ You will plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
§ You will map consumer decision journey for categories and brands with inputs from consumer, Hairdresser, CMI, Social Listening etc.
§ You will identify trends and insights, and optimize spend and performance based on the insights
§ You will manage all digital assets for the Brand
§ Drive and Measure positive conversations around the brand on Digital Platforms
§ You will use keyword research, website data, business priorities and trending beauty topics to formulate a content plan, in partnership with campaign owners
§ You will support every product launch / animation with relevant social, media & website campaigns & promotions
§ You will leverage Earned media through influencers strategies
§ You will Track & report influencer outreach
§ You will establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), Salons, Hairdresser, digital ecosystem and media partners
§ You will manage agencies - Liaise & manage relations with Social Media, Website, Online PR, EDM, and Online Media.
§ You will plan and control of the digital budget across sub-allocations
§ You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
§ You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Internal and External Interactions: The role requires regular interaction with the internal stakeholders such as Marketing, education team, Regional Sales team, controlling etc. External interaction with vendors.
Physical Demands (e.g. % travel):
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.