Job Title Senior Manager, Global Marketing – RALPH LAUREN DMI

Division: Luxury Products Division 
 

Location: 111 Town Square Pl Jersey City

Reports To: VP of Marketing 

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

As Head of the Men's Premium Pillar, you will play a critical role in shaping the future of Ralph Lauren Fragrances. You will lead product innovation and campaign development for the new Ralph's Club and the new exclusive collection. This role offers a unique opportunity to drive both business expansion and brand elevation by forging strong synergies with the fashion.

Job Duties and Accountabilities

1. Lead the strategic vision and innovation roadmap for Men's Premium brands.
2. Oversee product development from concept to launch, collaborating with development teams, perfumers, and labs to define product mixes, including concept, bottle design, fragrance, naming, assortment, and pricing. 
3. Brief and coordinate cross-functional teams and external agencies on 360° campaign development.
4. Manage agency relationships and oversee campaign production through post-production, ensuring timely delivery of assets to markets.
5. Monitor consumer and market trends, including those outside the beauty industry, to inform project relevance and identify emerging opportunities.
6. Prepare strategic meetings involving L'Oréal top management and Fashion license partners.
7. Manage and mentor a consultant, fostering their professional development and maximizing their contribution to the team.

Key Challenges, Issues and Complexity  

Engage a new generation of diverse, sophisticated consumers

While Ralph Lauren Fragrances has resonated with a traditional consumer base, future growth hinges on engaging the next generation of fragrance consumers: a younger, more diverse, and sophisticated audience. This requires a strategic brand evolution to enhance relevance and appeal to this key demographic through innovative products and targeted communication strategies.

Elevate Ralph Lauren Fragrances to a leading position within the high-end fragrances cluster, mirroring the brand's prestige in the fashion world. This requires developing a compelling brand vision and creating high-quality, innovative products that resonate with discerning consumers, establishing the brand as a true competitor to premium couture fragrance brands.

Foster a strong partnership with the Ralph Lauren Advertising Agency, guiding them in the nuances of fragrance marketing to ensure successful product launches. This requires effectively communicating industry best practices and key purchase drivers while inspiring them to integrate these elements creatively within the Ralph Lauren brand DNA. Their understanding of the fragrance landscape is crucial for creating resonant campaigns that drive consumer engagement and ultimately, contribute to successful launches.

Successfully navigate the complexities of the licensed brand environment, which involves numerous stakeholders and approval processes. This requires adeptly balancing stakeholder requests with project timelines and budget constraints, while fostering strong relationships and ensuring effective communication throughout the development process.

What We Are Looking For:

Required Qualifications:

• 4+ years of related business experience.
• 2+ years prior experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
• Fragrance experience is preferred.
• Strong concept development skills: ability to develop incremental, brand-relevant concepts that are new, better, and different
• Experience successfully launching and managing a new product through its entire life cycle.
• Experience briefing and managing external creative agencies to bring creative concepts to life. 
• Proactive, ability to self-manage projects, ability to overcome obstacles independently. 
• Strong proficiency in Microsoft Suite, especially PowerPoint.
• Presentation skills: ability to influence internal and external stakeholders through persuasive presentations. 
• Leadership skills: ability to demonstrate leadership and foster cooperation within brand team and cross-functional partners.
• Excellent interpersonal skills (written and oral).
• Demonstrates L’Oréal competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
• A knowledge of AI platforms is a plus 

What’s In It For You:

• Salary Range: $117,400.00- $167,300.00
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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