Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Senior Manager, Public Relations – L’Oreal Paris


Job: Senior Manager, PR & Brand Communications

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA


Overview: This position is an integral part of the L’Oreal Paris Brand Communications team, supporting and driving the brand’s overall communications strategy across earned, owned and paid channels for the L’Oreal Paris master brand, including key pillars on Women of Worth, Worth It, and Stand Up Against Street Harassment, as well as the product categories including skincare, hair color and haircare


Job Responsibilities:

Public Relations & Events Manager

  • Develop PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights
  • Support the Brand Communications team on public relations activities
    • Support and collaborate with PR agency on strategic planning, materials development and pitching opportunities
    • Support on brand partnerships/sponsorships
  • Manage PR team and/or event vendor on event logistics and execution. Activities could include:
    • Leading the development of activation proposals and presenting to brand comms and marketing
    • Finalizing event elements with PR team, event vendor and marketing teams
    • Manage event elements leading up to and on event day
    • Lead event recap development with PR agency and/or event vendor

Influencer Support

  • Continuous Influencer Engagement and Strategic Development & Management of The L’Oreal League, including talent negotiations and contract execution for owned influencers
  • Support the team’s influencer focused partnerships with consistent research and identification of strategic beauty influencers to target
  • Develop and maintain relationships to drive organic brand support
  • Build and implement influencer marketing strategy to grow consumer base and drive sales revenue
  • Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up-to-date records
  • Analyze KPI’s from paid integrations and support decisions with ROI-based analysis
  • Work with PR AOR to negotiate and execute contracts for paid integrations with influencers and talent outside of the L’Oreal League
  • Support the VP and AVP of Brand Communications on larger total brand & product-related activations
  • Manage Influencer activities and accommodations during live brand events and activations
  • Work closely with the L’Oreal Paris Marketing teams (across all four categories: Haircare, Haircolor, Skincare and Cosmetics) to ensure all brand communications and influencer marketing efforts are aligned and synergistic
  • Ideate around impactful influencer programming to support strategic launches and pillar priorities 
  • Forecasting & Ideation for Influencer Mailers and related product inventory
  • Efficiently Manage the Influencer Budget/Tracker/PO Process
  • Oversee the Influencer contract generation and revisions with Legal
  • Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors
  • Manage and update all influencer analytics, utilizing tools such as Traackr and DOMO to validate KPIs per influencer, per paid program and versus industry standards
  • Maintain competitive and efficient talent rates versus industry

Admin Support

  • Update and Efficiently Manage the Influencer, Event, Program Budget/Tracker/PO Process
  • Oversee the Influencer and vendor contract generation and revisions with Legal
  • Manage Influencer and PR Mailer Process with PR Agency  
  • Manage Influencer and PR monthly reporting process
  • Open Product Orders



  • Excellent verbal, interpersonal, and written communication skills
  • Bachelor’s degree required
  • 5+ years of experience in public relations/communications
  • Experience in beauty PR
  • Knowledge of the influencer and media landscape
  • Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others (preferred)
  • Demonstrates a high level of maturity, resourcefulness, and poise in executive and corporate setting
  • Maintains a positive and professional attitude in all situations
  • Must work well with a large team in an open-office setting
  • Holds a strong work ethic and standard for which tasks and projects are completed (Attention to detail is a must)
  • Excellent organizational and communications skills, ability to prioritize and multi-task
  • Strong understanding and passion for the beauty and cosmetics industry
  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Collaborative leadership skills
  • Project Management Skills
  • Quantitative data analysis skills
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation for our business / sensitivity to métier

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.