Función del empleo: Digital
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
• Develop social commerce framework that drive group online business growth
• Support brand team on acceleration of social commerce in Douyin ecosystem
• Co-build with social partners and pilot brands on the fundamental development of social commerce like data management tools, operation tools and etc.
• Collect insights of social commerce from Douyin and other market intelligence like consumer journey, competition and etc.
• Co-create (共建) successful business model with social partners and pilot brands including:
• Explore the efficient media mix of different media formats (including RTB, hot recommendation, opening, live stream and etc.) for good conversion performance driven
• Explore the efficient way of traffic operation in terms of normal day vs promotion season, paid traffic vs organic traffic
• Set up benchmark of GMV target, ROI, spending ratio of Douyin EC
• Resource support negotiation