Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:
MARKET & CONSUMER INSIGHT:
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT:
• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
ACTIVATION EXCELLENCE:
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP:
• Creates collaboration for bigger success
• Shares & leverages best practices
EDUCATION & EXPERIENCE
• Bachelor's degree or a Post-grad qualification (Marketing / Finance / Business administration)
• Minimum 4+ years in FMCG Marketing
• Minimum 2+ years work experience on Make-up
• Critical-thinking & analytical skills
• Calculated, yet swift decision-making skills
• Excellent communication & collaboration skills
• Strong leadership ability
L'ORÉAL COMPETENCIES
• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur
