Función del empleo: Other
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: Athens (Attica)
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open to others.
L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
Our Company is present in 150 countries with more than 82.600 employees and 36 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professional, Kérastase, Redken, Matrix, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, La Roche-Posay etc.
In L'Oréal Greece, we are a team of more than 700 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.
Social & Advocacy Manager
Active Cosmetics Division
In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (Vichy, La Roche Posay, CeraVe, SkinCeuticals) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect, and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology, and research, and you care about collaborating with passionate colleagues, serving communities, and acting for the planet, please join us!
L’Oréal ACD Greece is looking for a Social & Advocacy Manager, to be the agent of customer & consumer digital activation, to maximize social reach and reputation through content generation as well as drive social media and influencer management, while helping to shape the future of the Beauty shopping experience in the fastest growing retail channel. The role reports to the Brands Communication Manager ACD.
Develop, manage, and implement brand Influencer strategy, including Medfluencers:
- Own the relationship with influencers: screening process and final selection, contract, content plan, eventing and briefing on campaigns
- Drive the medfluencers activation: discover & track Health Care professionals with digital footprint, select in close collaboration with Medical Relations Manager and create content plans / campaigns for the brands
-Own the relationship with agencies on Influencer Marketing and PR (products submission, PR and blogger send-outs sign off)
-Plan, allocate and execute budget for influencer marketing
- Follow influence KPIs & manage ROI
Manage consumers advocacy through content generation and social media, including B2B2C
- Create the brand tone of voice for the social media
- Own and fuel social media accounts with the support of agencies
- Develop the advocacy strategy for consumers
- Ensures community management in collaboration with CDMO team and external agency. Leverage conversations to turn consumers to advocates.
- Develop an understanding of consumers and shoppers through social engagement and analytics. Manage consumer satisfaction.
- Co-develop social assets suitable for retailers / e-retailers posts
- Track advocacy KPIs
Manage external agencies & group tools
Contribute to PR content development / adaptation:
Eventing, launch kits etc
Strategic. In the way of thinking & having the ability to react and adapt quickly, following the market needs.
Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
Driver. There’s no blueprint for the future. You’ll have to design it.
Only human. You’ll screw up sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.
Ambitious. You crave success and we’ll support you all the way. That way, we all win.
Respectful. Whether you’re talking to our CEO or anyone else, you treat everyone the same.
One of the gangs. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so, do we.
Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.
Does it sound like you? #weareloreal and we are thrilled to receive your CV and potentially meet you!