Función Laboral: CMO & Digital
Tipo de contrato: Jornada Completa
Ubicación: Attica-Athens- Nea Ionia
In L'Oréal, for more than a century, we have devoted our energy, our passion and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
L'Oréal has set itself the mission of offering all women and men worldwide, the best of cosmetics innovation - in terms of quality, efficacy and safety - by meeting the infinite diversity of beauty needs and desires all over the world.
Our Company is present in 150 countries with more than 82.600 employees and 34 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Matrix, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay etc.
L'Oreal is the 3rd worldwide advertiser investing more than 35% of total budget in Digital. With more than 1BN visits consolidates 277MM followers while generates more than 1.7BN sales through e commerce.
In L'Oréal Greece, we are a team of more than 600 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.
Are you a strong digital talent with interesting experience and a proven track record? Is it your passion to be the agent of digital transformation within a company? Are you ready to work with the market leader in the world’s largest beauty company?
Then you must be the star that we are looking for!
As a Social media & Content manager in L’Oréal you will:
Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touchpoints: campaigns, CRM and services or commerce programs.
Provide Innovative and Meaningful content
Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories. Create, develop and manage content for brand’s online presence. Copy – edit and proofread all web content
Manage and plan the need for content
Manage a promotional and editorial calendar. Ensure measurement with identified KPI’s and deliver dashboards and advance reporting. Use keywords research, website data, and business priorities and industry topics to formulate a content plan, in partnership with campaign owners. Select and manage the proper creative external agencies and technical partners. Ensure online-based information is archiving for future needs and reference.
Define and Enhance the Brands Social Presence
In collaboration with Marketing, assist with the creation and presentation of social media strategy and integrated marketing campaigns based on customer soca media analytical data. Keep up to date on social media trends and best practices educating internal and external stakeholders. Works closely with Communication Manager for Influencers Marketing Strategies.
Interact with Consumers
Interact with consumers in social media channels using social media management software and related tools, including forums. Spokesperson of the brand in groups, Forums, and social media: news, advice, sales assistance, etc. Participate in the development of real time marketing content based on monitoring social media, flagging opportunities and formulating plans with internal and external stakeholders.
Provide internal stakeholders with detailed feedbacks.
Produce social media listening and engagement reports for internal and external teams to suel insight development. Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance. Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction.
WE ARE LOOKING FOR:
What we offer? An amazing journey! At L'Oréal we provide an environment for people to grow and unleash their potential. We empower people who want to make a difference and leave their own mark. We also offer a competitive remuneration package, according to your qualifications. So, if you do identify your professional profile and character with this opportunity, do apply and you will find support along the way!
At L'Oréal, digital isn't the cherry on the cake, it is the new cake. Do you feel as excited as we do? Join the most contemporary workplace and team & apply now!