Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Kiehl’s Since 1851 seeks a Social Media Manager who is excited to join the Kiehl’s Integrated Communications team and accelerate the brand in the influencer space. Our ideal candidate should have previous beauty/skincare PR or communications experience (4-7 years) and thrives in a fast-paced, dynamic environment.


The role of the Social Media Manager will include (but is not limited to) the following responsibilities:

  • Overview:
    • Manage all aspects of the go-to market influencer content plans, i.e. budget forecasting, talent pricing, content flighting, creative guidelines, scheduling and reporting
  • Relationship management:
    • Update and maintain influencer database
    • Vet, maintain and grow relationships with key social influencers and influencer agencies  
    • Host influencer 1:1s on a weekly basis
    • Share new relevant talent with Dir of Social and VP of Integrated Comms on a monthly basis
    • Manage the influencer contracting/negotiation process with internal legal team and external management agencies
  • Mailings:
    • Strategize and execute large volume of influencer product mailers and requests
    • Implement and manage daily monitoring and tracking of influencer placements
    • Oversee and manage influencer product inventory
  • Eventing:
  • Lead the influencer event programming, including:
    • Conceptualizing the event creative and working with the teams on printed/digital collateral
    • Vendor management
    • Event coordination and logistics
    • Onsite talent management and talent concierge support
    • Creation and distribution of post report
  • Create and share weekly + monthly reports on influencer activity (paid and organic) with senior leadership to merchandise the ROI and effectiveness of influencer marketing programs
  • Analyze and share insights from the CMO reports that highlight influencer activity internally and externally
  • Alongside AVP of PR, build and implement an influencer advocacy program that empowers them to champion Kiehl’s charity initiatives
  • Integrated Communications:
    • Support and attend of PR-related and industry events as needed
    • Heavy Administrative duties including weekly/monthly influencer reporting, management product, product ordering and PO & invoice processing for influencer programs
    • Collaborate with Social Team on all campaigns and activations to ensure alignment for maximum reach and results

Experience, Competencies and Physical Requirements:

  • BA in Public Relations, Marketing or Communications or related field preferred
  • 3-5+ years of experience in campaign, influencer management or related field
  • Excellent written and verbal communication skills, including both speaking, presenting and listening
  • Extremely well organized; able to effectively multitask while maintaining professionalism and composure
  • Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment
  • Strong administrative and leadership skills to maintain high standards and coordinate staff effectively
  • Self-starter with a high level of professionalism and demonstrated initiative, judgment, decisiveness, confidence and discretion.
  • Excellent problem-solving ability
  • Meticulous attention to detail, resourceful, with a positive, can-do attitude
  • Well-versed in all social media platforms and the skincare landscape
  • Team player who is excited to learn and thrive within a fast-growing company
  • Advanced proficiency in Microsoft applications including Traackr, Netbase, Rival IQ, PowerPoint, Word and Excel
  • Ability to sit and use normal office equipment (phone, computer etc) more than 90% of the day.
  • Ability to lift up to 30lbs

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.