POSITION:             Sr. Manager – Digital Marketing (Social Media)

DEPARTMENT:      Digital

REPORTS TO:       Director – Digital Marketing (Social Media)

LOCATION:            St. Petersburg, FL

SUMMARY:

This person is a highly passionate, creative, and social media-savvy leader that will develop and manage SalonCentric’s social media influencer team and digital communities.  This person will have an entrepreneurial mindset, be a key player in creating social media plans & content calendars to increase awareness, build our community following and increase online/offline sales across Instagram, Facebook, YouTube, TikTok, Pinterest (and other identified new opportunities to build social presence).   This position requires a strong balance of project management, communication, analytics and creative problem-solving skills. It also requires the ability to be a people leader, manage complexity and work in a fast-paced, deadline driven environment.

POSITION RESPONSIBILITIES:

• Thought leader - lead the development, planning and implementation of the social media strategy in close partnership with key stakeholders internally and externally across all pertinent platforms
• People leadership – grow & develop a team of two Marketing Coordinators
• Operational excellence - implement process and governance to achieve excellence in planning and execution
• Relationship building – grow and maintain relationships with SalonCentric brand partners and social media influencers to identify joint marketing opportunities to increase engagement and attract new followers
• Strategy & planning - own the social media influencer calendar, plan activations with the influencer teams, create reporting in Rival IQ to measure success
• Analytics - leverage social listening tools such as Traackr to identify and monitor industry influencers to capitalize on conversations happening about SalonCentric Online
• Reporting - own monthly social media reports by analyzing performance against KPIs and identifying opportunities for optimization for our brand and influencer content
• Insights - lead monthly reviews on key insights garnered through Social Listening to Customer Experience organization
• Manage organizational complexity - collaborate cross-functionally with all channels to align on social media objectives as they relate to channel priorities
• Identify emerging trends in the social media space and opportunities to harness those trends to support SalonCentric’s social presence
• Be a subject matter expert and encourage adoption of relevant social media techniques into SalonCentric’s culture

POSITION REQUIREMENTS:

Bachelor’s Degree in Marketing, Digital Marketing or related field.

4-6 years relevant experience preferred

Strong Understanding of Social Media landscape, metrics, reporting and listening tools. Demonstrated success in developing and executing marketing campaigns on social platforms

Excellent project management and cross functional team leadership skills. Able to manage multiple priorities and deadlines to drive results

Able to provide clear creative direction and critical feedback to creative services, influencers & our brands to ensure all messaging is compelling and visually impactful

Proactive and self-motivated results oriented go getter, driving projects to completion with a high sense of urgency, ability to work under pressure and quickly adapt to change

Attention to detail and organization a must with strong follow-through.

Maintaining a positive attitude with the ability to work independently and multi-task in a dynamic fast-past environment.

Persistent in following up with other departments to ensure deadlines are achieved and deliverables are complete.

Experience with influencer management and relationship development highly preferred.

Copywriting, photography, and photo editing skills (Photoshop) highly preferred.

Experience in social listening and social posting software a plus.

Experience with Microsoft Office Suite (Excel, PowerPoint, Word, etc.).

Travel required as needed

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