Función Laboral: Marketing Desarrollo

Tipo de contrato: Jornada Completa

Ubicación: UK - England - London, Croydon

País: United Kingdom


Why work for The Body Shop?



When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. 

Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.



Your Mission:


As an International Assistant Product Manager you will support the new product development (NPD) for our ranges and coordinate the development of all 360 creative assets to make the launch successful in store. This is an outstanding opportunity if you are looking to build a career in international marketing.


Your Role:

Product Strategy


    Contributes to the Axe strategy by proposing drivers for growth, potential for new consumers acquisition for all markets and zones

    Co-Present the strategy and NPDs proposal to senior management

    Contribute to portfolio management by including new skus, propose discontinuitions and timing accordingly interact with Commercial team to contribute to the P&D cascade pack

    Activate NPD  launches strategy, both online and offline, working with the Activation, VM, Integrated Communication, Retail Academy and commercial teams (e-Commerce, CRM, Business Development…)

 

NPDs & Activation Plan


    Generate innovative NPDs ideas

    Contributes to NPD profitability by taking into account pricing, costs (products & activation), and discount/ commercial strategy in product definition and development working with operations & commercial teams

    Respect NPDs launch timing with thought through activation plan

    Ensure NPD operational excellence in regards to timing and in collaboration with operations

    Ensure NPD commercial viability and relevance in collaboration with the wider commercial team, in particular customer offer and CRM

    Contributes thought-through event in collaboration with the Event team, other categories and the wider activation team

    Brief and follow through the launch assets

 

Consumers & Markets intelligence


  • Understand and integrate in any proposed action a full understanding of consumers behaviours in different zones and markets
  • Exploring markets trends and competitiors strategies to gain competitive advantage
  • Analyse product performance through monthly reporting and ad hoc analysis/reports


Skills, Qualifications and Experience required:

  • Experience working in Operational Marketing and/or New Product Development (NPD) 
  • Experience in consumers trends and insights in FMCG, preferably in Cosmetics
  • A strong knowledge of the international cosmetics market would be a big plus
  • A real passion for and understanding of beauty products is a must
  • Bachelor's degree required

What we offer:

  • A passion driven environment where you will share challenges, achievements and innovations with your peers and manager
  • A tailor-made integration plan to set you for success and an on-going focus on your performance and development
  • Competitive salary and benefits package