Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: London - Croydon

País: United Kingdom

Part of the L’Oréal Group, The Body Shop® International has an exciting new opportunity working on a key area of our business. We are a natural and ethical beauty brand that was founded on the belief that business can be a force for good and that we have a responsibility to protect the world we live in. With more than 3,000 stores in more than 60 countries operating through a multi-channel retail strategy, including stand-alone stores, global travel retail locations and e-commerce sites, this is your chance to join one of the most prominent beauty brands in the world. 

 

 Responsibilities:

 

Content Strategy and Planning


·    Work closely with cross-functional teams to ensure social content plans are aligned with broader marketing plans.

·    Plan content and social media activities with KPIs and learnings from previous month / event reports in mind.

·    Constantly identify opportunities to create best in class social content ideas and executions.

·    Work closely with paid media manager to determine content / assets mix (organic vs pure play media).

·    Working closely with the insights team, analyse the way The Body Shop is being talked about online and extrapolate meaningful opportunities to optimize existing content streams and develop new ones.

·    Demonstrate knowledge of the industry keeping abreast of platforms updates and channel innovations to spot international and local opportunities for The Body Shop.

 

Content Production


·    Support Social Media Manager developing cross-channels content plans. 

·    Be the champion of cross-channel consistency.

·    Responsible for briefing assets development for Facebook, YouTube and Pinterest to internal and external creative teams.

·    Responsible for briefing, planning and project managing all video content production managing external and internal stakeholders.

·    Optimize organic and paid content production by identifying best performing formats (e.g.: video vs static imagery; optimal video duration…) and constantly updating briefs in line with performance.

·    Optimize tags and feed titles on sharing sites like YouTube through copywriting, creative, anchor text, and keyword optimization.

 

Community Management


·    Day-to-day monitoring of all social media pages (international and market) including Facebook, YouTube and Pinterest, with a focus on uncovering best practices and enforce international governance where needed.

·    Perform community manage management duties on key platforms (Facebook, Instagram, YouTube).

·    Monitor direct and indirect competitors’ activities and share relevant updates with the wider team.

 

Reporting


 

·    Responsible for producing timely (weekly/monthly/adhoc) and insightful international reports on social activation and strategies (Facebook, YouTube and Pinterest)

·    Ability to proactively draw out insight from results and apply this to future content planning and next-generation social marketing opportunities.

·    Work with analytics manager to ensure link and pixel tracking is in place.

·    Develop best practices based on results, industry trends, and competitive audits.

·    Appreciation of buzz monitoring techniques preferable.

 

Requirements:

 

·    Social media and/or Digital marketing agency experience is strongly preferred.

·    Experience planning and project managing video content production is a must.

·    Hands-on experience across variety of social media platforms, including Facebook, YouTube, Pinterest, Instagram and Snapchat with extensive experience with YouTube

·    Proven track record of executing social media strategies and campaigns at a global level would be a plus

·    Experience interacting within online communities on behalf of a brand (Facebook, Twitter, Youtube, Pinterest, Instagram, and Snapchat).

·    Expert knowledge of social media platforms front and back end and how best to utilize them

·    Experience driving 360 marketing campaigns with basic understanding of broader digital marketing tactics outside of Social Media (i.e. PR, PPC, SEO, Display).

·    Strong working knowledge of and experience with various social media marketing technologies, such as social monitoring and publishing/CMS platforms

·    Confident in measuring social media activity and capable of utilizing key reporting tools; capable to leverage research and analysis to drive future planning and best practices 

 

Qualifications:

 

·        BA/BSc degree or equivalent practical experience

 

 What we offer:

 

·        A thrilling career in the L’Oréal Group across different brands, channels and markets

·        A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports

·        A tailor-made integration plan to set you up for success

·        An ongoing focus on your performance and development

·        A competitive compensations and benefits package

·        Fantastic friends and family discounts*

*Warning: instant popularity may occur