Key Accountabilities:

• Manage the collection and analysis of consumer and market insights for the make-up category, share findings with the zone to ensure the consistency of new product development with the country’s needs
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Integrated marketing mix strategies (IMC/ 360/ Digital/ Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences
• Mobilize and work with other departments (KAM, Demand planner, Business Development) and partner agencies to build broader business strategy
• Make recommendations on media, implement media and promotion plans
• Ensure consistency of plan in all touch points online, offline, in-store and throughout

Qualifications:

• At least 7 years of Marketing Background from FMCG
• Strong leadership with experiences in team management
• Strategic thinking while enjoy hands-on working style 
• Trade marketing and Online marketing experiences are the plus for consideration
• Highly flexible and adaptive to change