Función del empleo: Digital
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: Bangkok
País: Thailand
KEY JOB ACCOUNTABILITIES
Drive online media investment efficiency and effectiveness for business growth via
1) Measure & tracking media investment, performance and KPIs;
2) Understanding comprehensive media landscape change and competitive environment; new ad formats and technology; to be able to evaluate effectiveness of media plan
3) piloting and governing key global & zone initiatives to build more productive media operation systems/processes
PROFESSIONAL & TECHNICAL COMPETENCIES
Governance
Align media performance metrics & KPIs especially performance media to drive conversion
Track & measure the media investment, its performance and KPIs in order to bring transparent visibility on media investment amount & strategy & performance to senior managements
Key contact point and relationship with external partners (including media planning & buying agencies, digital agencies, lead agencies, search agencies etc) by regularly evaluating their performance and collecting market feedback to bring the best outcome from the relationship
Manage media management systems and lead the process simplification & automation
Guidance
Providing strategic guideline on communication strategy using a large and innovative range of online media in line with communication and business objectives
Collect & share the best in class studies & campaigns to facilitate learning for division
Ownership
Responsible for LUXE division brands online media spending by working together with brand and digital managers.
Provide guidance, and make decisions on online media strategy with good balance between brand awareness and conversions
Generate learning & case studies which become core practices and principles of media investment choice and executions
Pilot the ROI of media investments, defining metrics and using dashboards to monitor media and site performance
Relationship
Working with digital managers and brand managers to consult and oversee digital media plans, investments and measurements
Working with finance team, marketing team, consumer & market insights and external media & digital agencies
Professional & Technical Competence
Strong analytic skill set in media data and business information
Strong understanding about online platforms and biddable techniques, Facebook ads manager, analytic tools such as Google Analytics, Keyword planner, Google Tag Manager etc.
Strategic thinking by translating data into business growth strategy in media
Comprehensive understanding on media measurement, KPI and performance
Good understanding on consumer and behaviour understanding
Rigorous ROI & data analysis using multiple source of data and information in order to prospectively guide the business strategy
Manages data platforms and utilize the platform to bring creative solutions
Be sharp and meticulous to manage quantitative information
Manages internal tools, systems and processes required for media spend tracking
Good communication skills, assertive and articulate
