Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Miami, FL

País: United States

L'Oréal Travel Retail Americas- Product Brand Manager


JOB PROFILE (Professional and technical competencies required)

YEARS EXPERIENCE: Min. 3 years in Beauty, Fashion or in Travel Retail

MARKET & CONSUMER INSIGHT

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

  • Thinks brand strategy
  • Integrates retail & shopper expertise
  • Adapts material to engage consumers

ACTIVATION EXCELLENCE

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP

  • Creates collaboration for bigger success
  • Shares & leverages best practices

JOB DESCRIPTION SUMMARY: (Principal activities for the position)

    • Orchestrate launches and push growth of pillar products, using their own product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship
    • Define/implement assortment and pricing strategy by analyzing sales and collecting top nationalities consumer insights and local market information (to benchmark)
    • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
    • Propose and monitor marketing mix strategies (IMC/360) to build integrated, engaging consumer brand experiences
    • Adapt communication material (imagery, digital, point of sale)
    • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
    • Manage forecast (directly for novelties and collaboratively with supply team catalogue products to ensure stock)
    • Manage PPP budget
    • Give guidelines and briefs on perfect product highlighting on planograms, merchandising and PLV ( on their axis/brand)

    LANGUAGES:  English, Spanish (French a plus)

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