Función del empleo: Retail

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Miami, FL

País: United States

L'Oréal Travel Retail Americas- Retail Business & Education Executive
Location: Open to multiple locations- NYC, Miami, or LAX


1. Provide training for BAs, Counter Manager and generic staff that is aligned with brand/(Point of Sale) POS/Retail Education priorities

  • Be the expert on brand history, values, products, services and sense of purpose.
  • Impersonates and transmits the value of the brand with service attitude and empathy
  • Implement brand and retailer education strategy set together with Education Manager.
  • Adapt and customize (Beauty Advisor) BA Learning plan by retailer and location ensuring business priorities and objectives are captured in the learning content.
  • Keeps up to date on competition and trends, incorporate into selling opportunities for BAs
  • Understand and incorporate customer journey and needs of local & global shoppers in learning content
  • Provides virtual trainings and in-person training sessions based on business priority and budget availability.
  • Manage training calendar for brand/region.
  • Participate to staffing selection, animate and motivate his/her retail/POS teams.
  • Prepare and execute one-to-one coaching at POS or virtually to develop BA knowledge and competencies. Develop BA soft skills to connect, serve and sell with empathy.
  • Assess BA level of learning, link-selling and finding opportunities to sell more/better during training sessions
  • Create commercial content for MBC private clubs to engage BAs with contests and posts.
  • Coordinate and deliver BA tools and training gifts distribution based on rewards/gift strategy.

2. Boost (Sell out) SO by ensuring Retail Excellence on our counters and e-retail platforms

  • Advise Brand Manager/ (Area Manager) AM on distribution strategy and maintain strategic retailer relationship. Negotiate with retailer to maximize business brand opportunity.
  • Negotiate new product presence, HPP/SPP (for small retailers, to be adapted region by region)
  • Ensures operational retail excellence aligned with Brand image at POS and e-retail (visuals/banners, grids, glorifiers, traffic stoppers, uniform, testers, planograms etc…)
  • Drives action plans based on Mystery shopping results.

3. Client & other stakeholder relationships

  • Build a client relationship with Retailers’ team on trust, proximity and reactivity.
  • Be the daily interface of airport interlocutors.
  • Participate to local negotiations with (Area Managers) AMs

4. Business Analysis & Reports:

  • Track SO & BA KPI to maximize selling opportunities in the region
  • Monitor resources allocation within budget to maximize the ROI (Sales contest, promotions, promoters, Mach2 BI: BA productivity, T/O rate….)
  • Consolidates evaluation, training/MBC reports and coaching plans per POS and BA
  • HQ communication and reports
    • novelties performances analysis
    • store visit books
    • competitors field activity
    • pricing analysis with savings vs (local market) LM
    • stock tracker

5.  POS Merchandising Accountability

  • Retail Excellence: 
    • Guarantee brand image. Monitor each door's quality and merchandising. Suggest any improvements needed to Retail Design team.
    • Responsible of testers’ and GWP replenishment, updating planograms and making sure they are properly implemented in POS, visuals update and drawers/grids maintenance
    • Cooperation with Counter Manager/BA team leader keeping them informed on all sales, promotions and events in addition to elevating any stock/inventory concerns
    • Ensure products are properly displayed on shelves
    • Ensure new products get the necessary exposure
    • Participates in brand counter and animation installations.
  • Stock & replenishment
    • Monitoring incoming and outgoing products/POSM/GWP to avoid any stock loss
    • Manage assortment (online & offline) to keep codes up to date at the retailer’s system (if applicable).
    • Prevent any OOS or lack of stock on floor and on-line

JOB PROFILE (Professional and technical competencies required)

  • Drives business through service & retail education
  • Develop business & operations
  • Elevates customer experience & service attitude
  • Foster retail development
  • Embodies brand identity & knows selective beauty universe
  • Designs, transmits & empowers

LANGUAGES: English, Spanish

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status