Función del empleo: Sales

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Position: VP, Sales Strategy

Reports to: Senior Vice President Commercial Sales & Education

Brand Responsibility: CeraVe, La Roche Posay & Vichy

Location: NY, NY

Divisional Overview:

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!


The Vice President, Sales Strategy will be the strategic advisor and expert responsible for overseeing the development and execution of sales strategies that support profitable revenue growth for the Active Cosmetics Division, currently competing within the facial, hand & body, suncare and first aid categories, but with plans to extend into additional segments and categories through innovation or acquisition. The VP, Sales Strategy will lead the internal sales commercial team for assigned businesses including customer strategy and operations and category development departments.  The VP, Sales Strategy will guide the team to incorporate brand objectives, strategies, shopper and category insights and customer requirements that integrate, align, and achieve retailer and Active Cosmetics Division goals to drive sales growth. Through their direct reports, the VP, Sales Strategy will own the customer business planning process aligning annual ACD brand goals with in-market customized retailer strategies. The VP, Sales Strategy will also serve as a leadership liaison between all internal cross-functional partners to ensure communication, alignment, and execution of the sales strategy while removing barriers to success and mitigating business plan risk.  Additionally, this role requires excellent leadership and motivational skills with a strong focus on people development.  The incumbent must be able to drive results through the management of both direct and indirect resources related to sales, marketing, ecommerce, finance, supply chain, operations, external agency partners and other internal Loreal CPD or ACD functions in order to maximize sales volume and achieve profit objectives.


  • Leads and coordinates the efforts of the Customer Strategy and Operations and Category Development teams and champions the needs of each business unit with all key internal and external stakeholders
  • Oversees the strategic development of the annual national customer and category trade plans for the US marketplace, focusing on ACD brand business goals and customer requirements while leveraging all data sources including consumer/shopper insights and syndicated data to deliver ACD’s annual business plan objectives
  • Leads the annual customer business planning process from end-to-end ensuring alignment to ACD company, brand and category omnichannel strategies with timely execution of high-quality deliverables, aligned to retailer timelines
  • Supports the Customer Strategy and Operations and Category Development teams by proactively championing and influencing key trade initiatives such as: omnichannel 4P development (promotional, placement, product/ assortment, pricing), trade activation needs, category leadership guidelines, brand leadership stories, test n learns and responses to competitive intelligence
  • With marketing leadership, oversees and approves new item omnichannel launch strategies and sales communications, including in-store and online launch distribution goals, promotional strategies and tactics, shelving objectives, shopper strategies and tactics, pricing objectives, launch materials, presenting new items to the sales organization and retailers
  • As the internal leadership voice of field sales, supports the company S&OP forecasting process by aligning to YTG projected gains/shortfalls and supporting the development of plans to mitigate annual business plan risk
  • Oversees the strategic pricing for new and existing products and ensures consistent in-market (both in-store and online) adherence to stated brand pricing, promotion and MAP policies as communicated and aligned to with the trade 
  • Partners with internal and field sales leaders to identify and support either retailer-specific or national strategic ACD brand/category/shopper/consumer opportunities and/or to orchestrate solution strategies to drive brand sales and profitable growth
  • Collaborates with internal resources on all trade communication that supports ACD or Loreal CPD brand/portfolio/category strategies and ensures alignment with customer requirements
  • Provides accurate and timely crucial market, trade and competitive information to management
  • Serves as key member of the Sales Leadership team and works closely with colleagues to create an inclusive team culture dedicated to achieving annual business goals via executional excellence and high quality output
  • Recruits, manages, and motivates a team of direct reports to meet business objectives.  Develops and trains the team, providing coaching and feedback to build members’ strengths and address developmental areas and ensures company strategies, policies and sales tactics are understood and implemented

(Accountabilities are general and may vary according to the scope of the business and the divisional requirements)


Business Acumen: expert knowledge of on-line & in-market business objectives, category, retail dynamics, competitors, market trends and consumers

Leadership: fosters an inclusive culture of trust, safety & empathy, provides team with clearly defined goals, performance management & accountability to delivering results

Data Analysis: expertly evaluates data to assess business implications and makes sound strategic recommendations

Financial Knowledge: in-depth knowledge of financial P&L management, managing budgets and retailer financial requirements

Creative: ability to stimulate collaboration internally and externally to develop creative solutions to complex problems

Conflict Management: ability to effectively manage issues between internal and/or external stakeholders, including retailer partners, and drive to a successful resolution

Project and Time Management Skills: seamlessly able to manage multiple projects and competing complex priorities as the business dictates

Problem Solving: requires innovative and critical thinking in originating new and improved methods, procedures, or processes. Responsible for contributing insights on business development in collaboration with Field Sales, Marketing, Ecommerce, Finance, Operations/Supply Chain, and other Internal Cross-Functional colleagues.


  • Bachelors Degree
  • 15-20 years experience in sales management in the consumer products industry. Experience to include both internal and account management experience
  • Able to travel +35% of time


  • Strong Leader  
  • Initiative & Achievement Orientation
  • Analytical Thinking
  • Critical Thinking
  • Relationship Building
  • Impact & Influence
  • Customer Focused
  • Interpersonal Understanding


  • Decision Making & Problem Solving Skills
  • Experience & understanding of both in-store and online elements of CPG business
  • Facilitation Skills
  • Effective Communication
  • Training & Development Skills
  • Persuasive Presentation Skills
  • Interpersonal Communication Skill
  • Industry Knowledge
  • Project Management
  • Process Management


What’s In It For You:

  • Salary Range: $177,300-$252,700 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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  • PC Skills: Excel, Word, PowerPoint

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.