Función del empleo: Marketing
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
Localización: Saint Petersburg, FL
Vice President, Marketing
Saint Petersburg, FL (SalonCentric National Operations Center)
** this role requires you to be in the office three days a week **
As our Vice President, Marketing, you will be reporting to the SalonCentric US President and be leading a diverse and dynamic team in the National Operations Center, St. Petersburg, Florida. In this high-impact, high-profile role, you will be responsible for leading the strategic vision, development, and execution of all marketing programs, including the creative organization, promotional planning calendars, channel marketing & merchandising materials for all SalonCentric channels including Street, Store, Digital, Education and State/RDA, overall store design and monthly marketing publications. The VP has overall responsibility for creating a compelling customer experience through innovative programs and impactful materials to grow SalonCentric sales and build loyalty to SalonCentric, leveraging print and digital communications vehicles to promote SalonCentric events and identify different levers to drive traffic and grow average order value. This role collaborates heavily with the Digital Marketing, E-Commerce, Store Development, Store Visual and Omni Operations teams to ensure consistent themed branding and events, focusing on full support of our omnichannel brand vision.
This position requires extensive cross-functional collaboration with all internal and external business stakeholders including but not limited to Store Operations, Store Visual Merchandising, Store Development, Education, Street, E-Com, Digital, Promotional Planning, Creative Services, Category Management, and Brand Marketing teams. The ability to bring innovative ideas, collaborate and quickly identify solutions is imperative in SalonCentric’s fast paced developing and evolving business environment.
As the lead point person for marketing services, the VP - Marketing will participate in overarching SalonCentric activities such as branding for the SalonCentric National Sales Conference, expanding the digital footprint in stores and online, customer loyalty program, welcome kits for all customer groups, presentations to executive and senior management, and creating a built-to-last customer centric relationship with internal and external customers across all touchpoints. The VP – Marketing is responsible for managing the entire Marketing team, including employee development, structure, and succession planning. The VP will manage the entire Marketing financial process, own and contribute to broader P&L, sales targets and profitability of the business.
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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