Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Milano

Pays: Italy

The Digital Manager is responsible for defining the Brand Digital Strategy, for developing and implementing the Brand Digital Media plan and for articulating and executing a brand’s CRM strategy aimed at increasing Customer Lifetime Value (CLV or LTV) over time . With a strongly Consumer-centric way of thinking as well as a data-driven approach, challenges the media buying agency and the CRM agency to strive for excellence in their execution and clarity of thought in their planning & reporting.

Key Responsibilities:

Drives the Paid Media budget allocation strategy based on a strong data-driven approach, sets and monitors a strong series of KPIs like: CPCV (cost per complete view), CAC (Cost of Acquisition) etc
Partners and challenges media buying aiming at performance excellence and clarity of planning & reporting
Develops and manages online brand/product campaigns ensuring their brand consistency
Leverages data to provide strategic and tactical insights to the business (Facebook Ads dashboard, Google Ads dashboard, CRM consumers data)
Defines the brand’s CRM strategy articulated across all stages of a customer life-cycle (eg: welcome, nursery, loyalty, retention, re-activation) in order to increase LCV
Structures a CRM strategy and its executional roadmap on a business case basis, so to ensure efficient and efficacious use of resources
Manages the local CRM platform on behalf of the brand and executes the planned CRM campaigns on the chosen channels
Optimizes omni-channel data acquisition and data quality in line with laws and regulations


Brand Digital Strategy

Implementation of Digital Campaigns
DB analysis and sharing of Insights

Use of CRM Dashboard to extract data
Definition and execution of Brand CRM Strategy and Action Plan

% reach on target
CPCV (cost per complete view)
CAC (Cost of Acquisition)
NCA (New Customer Acquisition ratio)
Customer LTV
Email Performance KPIs
Purchase Frequency
Retention Rate


Strong analytical skills and knowledge of paid media native dashboards (FB & Google Ads)
Deep understanding of CRM dynamics, data and technical tools
Comfortable in thinking and operating with a Customer-centric and business case based focus
Great coordination and communication skills
Solid brand flair to allow for meaningful interpretation of creatives performance