Fonction professionnelle: Medical
Type de poste: Permanent
Type de contrat: Full - Time
Omnichannel Medical Communication Specialist
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
L'Oréal Dermatological Beauty is the division where we focus on bringing dermatological skincare to patients with skinconditions, sensitive skin or woman and men who have high demands when it comes to efficiency.
We are the nr1 player worldwide in medical beauty. We own a portfolio of complementary brands to attract various profiles with different expectations, but the medical acceleration is for all brands at the heart of the business model.
Who are we?
We are a dynamic, young, multi-cultural Benelux team, in which we put health care professionals and their patients with skin- or hair conditions at the centre of our job. We are all from different backgrounds, but we have a mutual interest in science, health and skin and love to communicate about that. We work for all the 4 brands of the LDB division, so we have a lot to tell to the different health care professionals (dermatologists, oncologist, paediatricians etc) and other stakeholders in the medical ecosystem (patients, patient organisations, institutions etc). We use and combine all the available communication channels (offline and online) and CRM tools to bring these messages to life, to match doctors’ expectations, and to build relationships with them and help them evolve in the brand awareness, brand prescription and brand advocacy path.
You are a curious, adventurous person who is not afraid to do some pioneering, ideally with a scientific background (Pharmacy, Medicine, Biology, Physics, Chemistry etc). Some experience in omnichannel medical marketing (at a pharmaceutical company) or a similar communication role is a pre. You are analytical strong but pragmatic when the situation requires. You can take pro-actively the initiative to make your great ideas a reality. You feel comfortable to collaborate with different stakeholders and that can convince them if necessary.
Language Requirement: You speak Dutch (must), English (must) and French as a pre.
You will be in Hoofddorp, the Netherlands.
In this role, you will be:
Defining the omnichannel O+O engagement approaches (visit plan, pre-call planning, sales pitches, CLM, post-call analysis, post-call follow up) to target the medical ecosystem considering the journey designed for each target to achieve awareness, prescription or advocacy.
Developing the O+O content of the tools, the services (sales visit aids, information leaflets for
doctors and patients, websites, print adds, mail and newsletters, video, webinars, communication material for events such as congresses…)
Using the channels (approved emails, remote calls, Veeva CLM, CRM, social medias, Whatsapp, etc.) to execute the medical O+O engagement strategy and deliver a great doctor's experience that leads to intended business results.
The advocate of our medical business model and share your medical expertise with different stakeholders and more extensively with our medical representatives. You will lead observational studies done with our products among doctors.
Working together with several other departments: marketing, medical field teams, operations and digital to guarantee the coherence of the messages
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find with us:
· An inspiring work environment with ambitious colleagues, where working Agile is the norm;
· A healthy career perspective with good development and career opportunities;
· A competitive salary which is adjusted on an annual basis in case of good performance;
· Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
· Discount on L'Oréal products
· Nice extras such as various sporting company activities.
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, Chairman of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux?
Check out our LinkedIn page: https://www.linkedin.com/company/loréal/life/