Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Hong Kong

Pays: Hong Kong

Mission: You will be a strategic partner to countries and brand teams to ensure seamless consumer journey. By having a data-driven approach, you implement innovative O+O solutions to drive shopper experience, repeat purchase and consumer lifetime value.


What you’ll do:

  • Be a business partner and project manager to local countries by managing the evolution of Consumer Experience (CRM) projects; defining project and user requirements, consulting business units with developments and troubleshooting
  • Lead multi-brand CRM projects design and implementation, from pilot brand to every brand roll-out. Includes multi-touchpoint personalization, marketing automation, NPS, clienteling, prospect onboarding, social & eCRM, data-driven marketing
  • Curate data-driven organization by building data strategy road map including adhoc studies, rich consumer profile completion, segmentation & scoring, from use case definition to data modeling and concrete use for both analytical and marketing activation purposes
  • Be the retail & CRM system business owner who leads Online+Offline technology innovations and maintain highest efficiency in system service deliveries
  • Act as a liaison between Business end-users and IT Groups while maintaining knowledge base and communicating the analysis, design, configuration, testing and maintenance of system changes and upgrades
  • Drives end-to-end process transparency across business owners and relevant internal stakeholders, ensuring communication of key milestones to business leaders
  • Educate and upskill CRM practices, supporting brand teams to accelerate on new practices, including extended usage of CRM to other Marketing and Retail department

Who we are looking for:  

  • Strong background in CRM, customer acquisition, re-engagement and retention strategies
  • Ability to manage complexity
  • Business-driven and customer-focused mindset
  • Strong analytical skills - ability to translate consumers data & behaviors into business opportunities
  • Capable of inspiring strong collaboration in an organization
  • Knowledge of CRM and Retail systems (i.e. Salesforce, Siebel, MARS)
  • Ability to bring new revenues models and drive the change
  • Vision of global CRM impact on both Retail excellence and Digital activation
  • Fluent in English 

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