Domaine: Digital

Type d‘emploi: Temps plein

Ville: New York - New York

Pays: USA

L'Oréal USA

eBusiness & Digital Lead

Location:  Hudson Yards, New York, NY

L'Oréal USA continues to grow our digital, Omni channel businesses across brands and divisions. In this role you will have the opportunity to enable that growth through planning, strategizing and executing along all touch points of the consumer and their path to purchase. For your brand or division, you will support and leverage online channels and web properties to acquire and retain customers. You will be accountable for the P&L of those channels to drive growth and profit.

You will work with online retailers to plan digital advertising and promotions to continue growing the business on their sites. Strategize and execute to meet the yearly sales goal / forecast. Support Brand Equity and elevate positioning via Retailers digital presences. Understand importance of brand positioning on key digital properties and plans assets and marketing accordingly. Plan content calendars around each retailer’s schedule, working with marketing and creative dept. to obtain assets to ensure that the online retailer accounts receive everything unique to their requirements (sizing and timing).  Maintain the product assortments on all retailers’ site to make sure that all offer the newest products in a timely manner and delete/remove those which are no longer available.  Work with all Key Account Directors and field sales on side by side calendars, and all requirements to synchronize online / offline efforts and avoid conflicts between retailers.

Job Requirements:

  • Bachelor’s degree and interest in the luxury industry. MBA is preferred.
  • 7 to 10 years of progressive experience managing a high volume business-to-consumer eCommerce and digital marketing.
  • Familiar with executive level reporting and communication.  Able to clearly communicate eCommerce concepts to an audience with a wide variation in eCommerce experience
  • Ability to partner with internal and external groups to execute campaigns and produce results in all areas of responsibility
  • Advanced math and analytical skills
  • Advanced negotiation skills
  • Advances sales planning skills
  • Advanced P&L management
  • Business & Retail understanding
  • Logistics / fulfillment understanding
  • Business development capacities
  • Multi-channel understanding
  • Strong Project management knowledge and skills
  • Expertise in on-line marketing, social media, CRM
  • Expertise in advertising and knowledge of the media landscape
  • Mastering of integrated communication campaigns planning
  • Brand equity knowledge, understanding consumers and media habits
  • Understanding of digital trends & technology innovation
  • Understanding competition, market trends and beauty business
  • Focusing on consumer expectations and satisfaction
  • eBusiness capacities, Business & Retail understanding

Leverage strengths of each Retailer and orchestrate an Omni-channel strategy that leverages their peculiarities. Determine the right balance of promotion to build the business, yet not offer the complete promotion catalogue offered in store to keep the ROI high.   Develop compelling unique online promotions, exclusive to the retailer sites, and order samples uniquely for each site’s needs, negotiating the space and visibility with the retailers in advance.

Key Duties and Responsibilities:

  • Strategize and plan online marketing calendars and promotions and orders for all online retailer accounts – this includes meetings, preparing and distributing calendars and gathering and subsequently delivering assets (images / copy, etc.) to retailers.  This is a partnership with the Brand Sales force as well as the unique buyer / merchandising groups for online with each retailer.
  • Work with each Web Site Project Manager regarding what new products / pages should be pushed to which retailers when.  Provide site catalog assets to meet each retailers update calendars.  Subsequently review weekly / monthly online retailer site updates.
  • Determine seasonal sample needs for retailer online, working with Assistant Manager for eCommerce to include our needs in forecast.
  • Manage sampling and advertising budget for retailer’s website to support new launches and unique online events to drive business.
  • Drive growth and ensure profitable P&L for each account
  • Generate and optimize site traffic: Traffic generation: working together with touch points / media, social media, content teams
  • Ensure site conversion performance: Site design, e-merchandising, assortment, promotion: working together with content, IT, retail teams
  • Analyze and improve performance: Business analytics, site & web analytics: working together with Consumer Relation & Service and finance teams
  • Ensure Back-Office & logistics, including Digital IT: eCommerce operations, supply, payment methods, platforms, site conception & evolution: working together with IT, supply chain, consumer affairs, finance teams
  • Guarantee the consumer experience: analyze & ensure repetition of purchase, satisfaction & loyalty: Services, loyalty programs, segmentation, data mining: working together with consumer relation & service, consumer affairs, social media, consumer insights

Relationships & KPIs:

  • Partner closely with marketing, CMO, and Sales to ensure all activities are covered and given the maximum exposure on all channels, and specifically with media and social media teams to drive qualified traffic to the site
  • Coordinate with marketing teams to supply content / promotions and animate commercially Brands in markets & with field sales ensure adapted e-retail strategy
  • Close relationship with finance and Supply chain to optimize profit, delivery & service objectives
    Manage online P&L, for achieving sales, margin and profit objectives
  • Quality metrics: conversion rate, consumer base growth, market share, sells out growth, shopping experience quality (customer reviews, loyalty)
  • Efficiency metrics: cost of acquisition, cost of loyalty
  • Account Relationship & strategic scorecard
  • Draw up the annual business plan
  • Manage KPI reports, ROI analysis and sales forecast for Top management, suggest new business opportunities, and share local best practices 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.