Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: New York, NY

Pays: United States

Analyst, Paid Social Media Buyer (Luxe)

ANALYST, PAID SOCIAL MEDIA Buyer is responsible for managing the delivery of all social platforms, effectively optimizing campaigns, ensuring that campaigns meet and exceed performance goals for all social media investment for a select portfolio of Luxury Division brands. The day to day will be spent heavily in platform responsible for daily management of campaign budgets, on-site conversion actions and bid management.  The analyst will be working in tandem with the Asst. Manager & Manager to implement campaign requirements on the front-end, manage optimization within and across campaigns to meet client objectives, and translate the resulting performance and insights back out the digital marketing leads across the brand.  This person should have strong analytical skills and have a thirst for critical thinking.  

Job Requirements:

1-2 years of experience in executing both awareness and direct response paid social campaigns with a strong understanding of direct-to-consumer eCommerce business – CPG or retail brands is a plus. Experience working in a media planning or buying position at an advertising or media agency preferred

  • Must have hands-on-keyboard experience with Social Media advertising platforms (Facebook required; Twitter, Snapchat, Pinterest)
  • Responsible for campaigns set up, building ads & optimizing against core KPIs
  • Monitoring daily campaign pacing, identifying and implementing enhancements, issue identification and escalation.
  • Provide input around campaign design, including requirements for success against all KPIs
  • Work with Asst Manager & Manager to facilitate reporting and ad hoc analysis.
  • Provide subject matter expertise & tactical strategic recommendations across all paid social platforms
  • Strong participant in internal communication during all phases of an active campaigns lifecycle
  • Work to gather best media buying practices and share across teams
  • Heavy QA involvement.

Other requirements:

  • Knowledge of web analytics platforms – specifically Google Analytics
  • Advanced excel skills, comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulating large data sets
  • Strong knowledge of current digital media trends, strategies, and techniques
  • Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving.
  • Proficiency in digital media KPIs, tracking and online analytics a must. Experience in both digital creative development and digital marketing across multiple channels and platforms a plus
  • Strong interest in driving results and innovation from eCommerce & digital marketing initiatives
  • Bachelor’s degree required.
  • Experience and passion for the beauty industry
  • Experience and passion for luxury goods
  • Expert level of proficiency with Microsoft Office (Excel, Word, PowerPoint)
  • Multitasker by nature who can manage multiple processes with a high level of quality and consistency.
  • Ability to work in a team and to communicate in a clear way.

 

Key Duties and Responsibilities:

  • Tactical Execution, Hands in Keyboard – 75%
    • Responsible for campaign set up, monitoring performance & optimizations  
  • Spend Management & Team Communication – 25%
  • Monthly media forecasting, trending, and commitment tracking across all brands; Collaborates with brands for all accounting needs in the invoice, confirmation and payment of all vendors - 10%
  • Benchmark development – 10%
  • Meeting Prep support - 5%

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

 



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

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