Area Manager – Lancome & Clarisonic - Wales
The world leader in beauty, L’Oréal is present
in 130 countries on five continents. Our 32 international brands have allowed
us to devote ourselves solely to one business: beauty, with a mission to
provide the best in cosmetics innovation to all women and men around the world.
We want to bring beauty to all people. Our ambition by 2020 is to win over
another one billion consumers around the world by creating the cosmetic
products that meet the infinite diversity of their beauty needs and desires
through continued digital innovation. L’Oréal encourages diversity and
sustainable, ethical sourcing for all our products and we have reduced our
emissions by approx. 50% since 2005. Our
brands are leaders in beauty, and we are looking for you to lead the change you
want to see in L’Oréal.
are key highlights of this role?
An Area Manager is fully responsible for the success of their
geographical area with the primary task of ensuring the deliverance of their
specific retail budget. An AM will deliver the highest results in all
performance sectors by passionately leading a sales team to achieve on a daily
basis along with building strong store relationships. When in-store, an
AM, mentors & develops their teams by selling side-by-side with them, while
seeking ways to grow each of their business doors, surpassing sales and service
targets and other key performance indicators (KPI’s). A key part of the role is
the development of their doors by working with and maintaining strong
relationships with store management team.
of Retail Budget for area
train and manage a team of in-store Beauty Advisors.
expectations on all additional Key Performance Indicators (KPI’s):
Staffing, Store Launch Events, timely communications,
and maintain a strong skill base by using the brand training manual and
direct reports daily (Beauty Advisers/Account Manager)
hire and train successful sales teams who are passionate about beauty
products and the brand culture. People are key to our business and an
AM must possess the ability to lead and motivate an area by developing
people to achieve / exceed budgets by account and by door.
mentor and develop all employees within the area by selling side-by-side
with them and leading by example when: demonstrating product and
benefits, building a sale, closing a sale, maintaining cleanliness
standards, respecting store standards, following policies and
and maintain store management relationships through consistent
communication with all account levels. Conduct store meetings to
establish strategy and next steps by season in driving the business.
the team to manage their time & set business priorities. Ensure rotas
and calendars are planned a minimum 4 weeks ahead, this establishes clear
door visit priorities, so that once planned and upon weekly review with
direct reports there are minimal changes. AMs must ensure their team
is well organized when managing their time and that Sales Executives if
applicable to role are booking their next store visit while
as required with teams on a regular basis by reviewing and analyzing
daily, weekly, monthly, quarterly budget achievement by sales consultant
to reinforce achievement by door compared to budget, last year and company
comparatives. Establish a monthly/ quarterly plan to exceed /
achieve targets and growth by door.
share learnings / best practices with National Retail Manager as requested
to evolve the business.
and / or reinforce information from the company to direct reports, so that
information is received by their team in both an accurate and timely
and coach direct reports to teach and train their teams to be successful
when working with all retail partner levels as well as with people at all
levels in the Company. Mentor and develop direct reports in: hiring
the right people, executing motivating trainings, planning and executing
successful events, selling product, building the sale.
& train new product as per marketing calendar. When training,
conduct informative & motivating product trainings.
in-store teams to create, plan and execute brand lead events. During
an event, actively support the event and team. Review and follow-up on
inventory, communicate issues/successes to team / Regional Manager and
ensure team plan follow up appointments / events.
stock levels within each store via CAS System. Communication with
the Account Manager and train on retail stock system specific to the store
top 20 lines are in stock to the best of ability via communication with
the line manager.
all stock issues (including New Product launches sell through) to line
manager / Head Office for follow up.
review and manage employee probationary periods / performance leads in a
timely manner to ensure each employee is aware of their successes or
improvements required. Inform HR – Retail.
deadlines for all requests including but not limited to: calendars (as
outlined by account), expense reports and event recaps. Complete
follow through as committed and agreed with the Retail Partners and Team.
fact-based human resource concerns and issues to HR Retail in a timely
manner and follow through as agreed.
A successful candidate:
Successful employee should be adaptable
in using their organisational skills to prioritise tasks
and opportunistic in taking ownership of various ad-projects. Have the
urgency to anticipate busy schedules and teamwork to communicate with other
members of the department/store to complete assignments on time and accurately.
Possess openness in their problem solving and integrity in their research to
effectively address the needs of the company. Regular attendance in conformance
with the standards, which may be established by the company from time to time,
is essential to the successful performance of this position.
for luxury beauty brands
for our products
The individual must possess the
following knowledge, skills and abilities and be able to explain and
demonstrate that he or she can perform the essential functions of the job
Good product knowledge
Excellent verbal communication skills
Strong written communication skills
Excellent ability to know how and when to lead and be a team player
Excellent time management and prioritization skills
Excellent coaching, mentoring and teaching skills
Strong ability in developing and leading a team
Well-Developed Interpersonal Skills and Professional Demeanor
Flexibility is required duties may require flexibility, travel and
Education/Experience/ Licenses or Certificates:
3 years’ experience in leading, coaching and managing a sell through
sales team of direct & non -direct reports
Good ability in Excel, Word and Powerpoint.
- Manages Complexity
- Achieves results
- Acts/Leads with
sensitivity to the métier
What could L’Oréal offer me?
- World class
training and development
- Excellent benefits
including pension, profit share and product discounts and a competitive salary
- Work with some of
the biggest brands in the business, and the most passionate people in beauty.
- The opportunity to
lead change you want to see within the biggest beauty company in the world.