Fonction professionnelle: Digital

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Shanghai

Pays: China

  • To contribute to a country’s brand growth managing interactive and CRM campaigns in line with the international brand positioning.
  • Implement internet campaigns on new product launches and pillar products, conveying the advertising creative and product information into an impactful internet campaign
  • Design CRM business plans to build long-term relationships with identified high-value consumers. Grow the consumer CRM database
  • Propose interactive campaigns, briefing and managing external agencies if necessary
  • Lobby for and defend interactive and CRM budgets and manage project budgets. Set clear KPIs to ensure campaign assessment
  • Define and monitor KPIs to optimise the ROI of actions that have been implemented
  • Optimise web content and services promotion
  • Analyse brand’s and competitors’ interactive activity to make recommendations to management
  • Ensure integration of interactive and CRM strategies with other departments (Marketing, Sales, Communication…)
  • Ensure respect of legislation regarding Internet user's privacy

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