Fonction professionnelle: Digital

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Shanghai

Pays: China

-      Develop integrated digital and social plan, including yearly strategy plan, campaign integration plan and animation social booming plan.

-      Manage social contents and consumer interactions across Brands digital channels WEIBO and WECHAT, to increase brand love and strengthen brand desirability.

-      Interact with consumers in social media channels using social media management software and related tools, especially incentive bonding with brand star product.

-      Participate in the development of real-time trend content based on monitoring social media, flagging opportunities, and formulating plans with internal stakeholders

-      Select the best platforms for social media presence and brand desirability.

-      Develop and enhance the brand advocacy pyramid with strategic planning and consecutive maintenance plan.

-      Manage the search engines optimization and social media optimization, integrate key words plan with brand needs.

-      In collaboration with cross-functions to develop the creation and presentation of social media strategy and integrated marketing campaigns based on consumer social analytical data.

-      Keep up to date on social media trends, consumer centricity and best practices sharing and educating internal stakeholders.

-      Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

-      Analyze and report on social community trending promotional launches to key internal stakeholders to ensure optimal customer satisfaction


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