Job Title:       Assistant Manager, Community Management (Armani beauty)

Division:          L’OREAL Luxe

Location:        10 Hudson Yards, New York, NY 10001

Reports To:    Director, Consumer Engagement

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L'Oréal Luxe our mission is to provide our consumers with the best products and brand experience by making it unique. Our portfolio is composed of highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Urban Decay, It Cosmetics and Youth to the People as well as lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Viktor & Rolf and Mugler.

What You Will Do:

The Assistant Manager of Community Management will be developing and executing innovative strategies to cultivate thriving online communities around Armani beauty. You must be an expert in creator content and a hands-on keyboard maestro engaging with the brand community and evangelizing our potential community via comments/posts (DM and on-platform) for the brands’ social channels and earned creator content to develop deeper relationships, insert the brand in relevant cultural conversations and grow the brand loyalists.  

This candidate will hone the voice of the brand to ensure all community interactions are aligned with our brand values, tone and guidelines to build rapport while staying true to Armani codes.  This person will work in collaboration with cross-functional teams (advocacy & influence, social, marketing, ecomm, etc.) to bring engaged community members deeper into the brand and create social love across channels. You will be responsible for driving engagement, amplifying brand storytelling, and fostering authentic connections. 

This role requires a deep understanding of the luxury beauty landscape, a passion for social engagement, an entrepreneurial spirit and a proven ability to influence others. This role also requires strong copywriting skills and the ability to develop the brand tone of voice, finding creative ways to approach community management within our freedom framework and ensuring consistent and impactful communication across all platforms.  

Job Duties and Accountabilities

Community Management Strategy & Leadership 

• Develop and execute the overarching community management strategy for Armani beauty, providing strategic direction and guidance on best practices and tactical implementation. Establish KPIs and performance benchmarks, regularly analyze results, and adapt strategies to optimize performance.
• Identify reactive and proactive opportunities for community building, ensuring Armani beauty is always on the pulse of social and crafting unique ways to speak to our community leveraging wider social themes and trends.
• Develop and implement innovative strategies to build and nurture engaged online communities across various platforms and continue to establish true social relevancy. Monitor online conversations and sentiment to identify opportunities and address potential issues both individually as well as with agency partners.
• Stay abreast of emerging trends in social media, digital marketing, and the makeup and fragrance industry. Identify opportunities to leverage new platforms, technologies, and strategies to enhance community engagement.
• Manage topical calendar to ensure we’re always tapping into relevant moments, especially related to our VIP talent.
• Make data-based recommendations to the organization to elevate the voice of the consumer, and impact how we show up with our communities.

Community Moderation 

• Actively engage & monitor communication with influencers that mention the brand via core social media channels, including TikTok and Meta via DM and in-feed).
• Monitor and engage – where appropriate – with earned influencer content to further build partnerships with influential talent.
• Continually draft community management replies, getting approval from all necessary stakeholders, to keep brand responses feeling fresh and authentic.
• Utilize social monitoring platforms – including Traackr and Sprinklr – to identify new and organic creators of all tiers to bring into A&I programming.
• Monitor and report on community health metrics & social listening KPIs and contribute to weekly reports showcasing performance of priority social channels.
• Identify and maximize social media listening and analytics tools for relevant projects including monthly summaries, launch reports, content deep dives and competitive benchmarking.

A&I Support

• Support teams in planned campaign and influencer moments to identify earned conversation and advocacy moments.
• Develop dedicated community strategies to align with wider brand activity, including eventing, relevant topical moments, creator campaigns and product launches.
• Proactively identify key social trends and conversations to leverage for agile influencer content, ensuring the brand’s continued relevance within the wider cultural zeitgeist.
• Actively contribute to creative brainstorms and A&I ideation for brand activity, sharing recommendations, ideas and expertise through the lens of community management.

Reporting and Social Listening

• Analyze key performance indicators (KPIs) to assess the effectiveness of community management initiatives. Generate regular reports on community growth, engagement, consumer sentiment and social listening. Present findings and recommendations to senior management.
• When crisis management arises, act as the brand’s eyes and ears for the community and wider social conversation, generating consistent social listening reports and flagging relevant social coverage and commentary with the senior team.
• Work with relevant agencies and team members to generate monthly retailer reports and lead pitching for viral in-store opportunities.

Team Administrative

• Support A&I team taking leadership over administrative roles that support activity in influencer, social, eventing and PR and are critical to pushing forward brand process. This includes but is not limited to MyMarket, Shop, PO, Traackr management and secondary agency management.
• Own and manage team documents, such as the weekly agenda and marketing status, taking diligent notes to ensure team is fully aware and aligned on all action items and updates.
• Bring professional poise to in-person eventing and support the team in event management, activation, and on-site needs, which support overall activations and social content delivered by talent and to owned channels .

Key Challenges, Issues and Complexity 

This individual is observant, creative, clever, detail-oriented, proactive and can multitask effectively. They have something additive to say that is going to get people to click "like" on social and in real life. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, engagement opportunities for the brand to take part in and develop an accompanying strategy to hit the ground running.

The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute.  This person must bring a collaborative mentality to the Advocacy & Influence space with a mindset of team success in all activations throughout the organization. 

This individual is excited to grow within the A&I community and bring value to the team as needed. They can look at data and find learnings, but they have the personality to interact with high level talent and internal stakeholders to ensure a luxury experience with the brand at every point of connection. 

This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions and ideas.

This person has keen attention-to-detail and very strong copyrighting skills due to the nature of community management and daily requirement of drafting and posting external-facing copy as a voice of the brand.

What We Are Looking For:

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• 3+ years of experience in Brand Community Management, Influencer Marketing and Social Media
• Proven experience developing and executing community management strategies for brands, preferably within the beauty industry
• Deep understanding of social media platforms, community management tools, and analytics platforms
• Proficiency in Microsoft Office Suite
• Excellent communication, project management, leadership, and interpersonal skills
• Strong copywriting skills and a demonstrated ability to adapt writing style to different brand voices
• Passion for beauty, trends, social media, and storytelling
• Strong organizational and communication skills and the ability to manage multiple workstreams simultaneously
• Proven analytic skills in assessing ROI for impact of efforts
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker

Preferred

• Luxury and/or beauty experience 
• Social Media Marketing/Community Management certifications

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. 

Additional Benefits Information As Follows:

• Salary Range: $84,500 - $120,400 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role, but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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