Fonction professionnelle: Marketing
Type de poste: Permanent
Type de contrat: Full - Time
Site: Taipei City
Orchestrate the brand launch and maximize brand awareness.
Push growth of pillar products and contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt the communication material (imagery, digital, point of sale)
- Mobilise and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy
- Effectively prepare clear messages for the senior management to present to senior management