Fonction professionnelle: Communication

Type de poste: Permanent

Type de contrat: Full - Time

Site: Shanghai

Pays: China

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
  • To build the brand image, develop visibility and reinforce locally its reputation over time
    • Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
    • Develop a communication plan with the Marketing Director, validated by the GM.
  • be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
  • find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
  • work in close cooperation with Brands’ main offices in Paris;
  • work in close cooperation with Marketing team.
  • analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
  • communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
  • initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up.