Domaine: Marketing développement

Type d‘emploi: Temps plein

Ville: Hong Kong - Head Office

Pays: Hong Kong

Key Job Accountabilities: 
  • Responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors).
  • Find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press.
  • Work in close cooperation with product marketing team.
  • Analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market.
  • Establish long term relationship though regular contacts with all kind of press achieve a proper level of PR coverage.
  • Communicate and establish contacts with opinion leaders, celebrities, social activists in order to spread knowledge about the brands and increase interest.
  • Initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up.
  • In charge of all products logistics:
    • control products send outs to editorials;
    • manage products and press-releases deliveries
    • control office PR stock and products deliveries from stock to the office
  • Organization, managing of press trips and follow up materials.

Desire skill sets and experience:
  • Bachelor degree in Communication or related discipline 
  • Minimum 5 years of PR & Brand Communication experience within consumer or retail industies
  • Excellent communication and interpersonal skills; ability to build strong rapport with external parties
  • Digitally savvy; experience in ePR campaigns  
  • Creative and able to think outside of the box
  • Proactive and strong team spirit 
  • Fluent in English and Chinese