Fonction professionnelle: Digital
Type de poste: Permanent
Type de contrat: Full - Time
Site: Mexico City
When you love your work and the people you work with, amazing things happen.
Join the #1 Beautytech company and build the future of L’Oréal together!
As a pure player, L’Oréal intends to offer the right product to the right consumer, through different paths. Whether you like to buy your beauty products in supermarkets, pharmacies, hairdressers, perfumeries or even online, L’Oréal will have a various range of products to propose to you.
Before starting … How do our recruitment process look like?
1°/ After applying to the offer by filling in your CV information
2°/ If your CV is selected, you will be invited for an Exploratory Recruitment Interview (individual one). The recruiter you will meet with will be getting to know you better, understand who you are and what are your professional aspirations.
3°/ Finally, if the exploratory interview is positive, you will get an interview with the HRBP! If you are successful, then you will be invited for an interview with the hiring manager.
We´re looking for the next
Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data.
Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products
Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities
Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales
Manage the local CRM Platform
Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
Manage and monitor data acquisition strategy in line with Group recommendation
Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
Execute local CRM Programs
Create local CRM programs to engage consumer in line with local specifics
Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities
Maximize efficiency & costs: migrating when necessary to lower cost mediums
Enhance local business opportunities through external partnerships
L’Oréal we are committed to equal opportunities and growth for all the talent interested in joining our company. We are sure that a diverse work environment in all areas and levels increases innovation and understanding of our business”
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