Fonction professionnelle: Digital

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Shanghai

Pays: China

KEY JOB ACCOUNTABILITIES
To contribute to a country’s brand growth managing interactive and CRM campaigns in line with the international brand positioning.
• Implement internet campaigns on new product launches and pillar products, conveying the advertising creative and product information into an impactful internet campaign
• Design CRM business plans to build long-term relationships with identified high-value consumers. Grow the consumer CRM database
• Propose interactive campaigns, briefing and managing external agencies if necessary
• Lobby for and defend interactive and CRM budgets and manage project budgets. Set clear KPIs to ensure campaign assessment
• Define and monitor KPIs to optimise the ROI of actions that have been implemented
• Optimise web content and services promotion
• Analyse brand’s and competitors’ interactive activity to make recommendations to management
• Ensure integration of interactive and CRM strategies with other departments (Marketing, Sales, Communication…)
• Ensure respect of legislation regarding Internet user's privacy
PROFESSIONAL & TECHNICAL COMPETENCIES
Uses data to develop & secure e-commerce strategy (direct, e-retail, e-tail…)
• Develops a strong partnership (catalogue, prices, space, GWP…)
• Adapts a segmented strategy of distribution (e-retailers, e-tailers, D to C…)
• Defines a yearly plan of animation to increase sales
• Nourishes brands websites with content that sells
Uses data to measure, anticipate, reinforce business case, Plan change
• Develops collaborative ways of working skills
• Becomes the digital ambassador to spread digital culture & influence to key opinion leaders
• Leads digital innovation
• Justifies plans & changes & Business case on ROI / Data analysis
Leverages the power of consumer data for personalized marketing & services
• Manages data platforms
• Analyses digital data & KPIs to prospectively guide the business strategy
• Makes deals for data collection (actionable, updated, useful…)
• Helps in CRM management
Uses data to develop content that connect with consumers (emotional / useful)
• Briefs agencies to generate engaging content
• Defines brand & product DNA
• Defines every media specifics to better adapt relevant content
Uses data to plan consistent & integrated touch points with our consumers
• Maps & plans media, social media… strategy & investments
• Develops a comprehensive / holistic strategy all along consumer path : online, offline, on store, print, TV
• Is deeply connected with all team, interacting with the consumer (commerce, consumer affairs, CMI…)
Uses data to engage conversations with our influencers & consumers PR, Bloggers, Vloggers, Social, etc.
• Identifies & maps key players, key influencers & key platforms, in key environment
• Manages relations (PR, e-PR) with L’Oréal intelligence
• Protects L’Oréal reputation & visibility

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