Job Description

Media Relations:

•    Develop and execute a tailored media relations strategy for the region, identifying key media outlets and partnership opportunities to effectively reach target audiences and build a strong brand presence.

•    Proactively seek opportunities to elevate the profile of the Country Manager through strategic media engagement, including personalized media training and executive communications support.

•    Oversee external executive communications, ensuring alignment with L'Oréal's global narrative and brand messaging.

•    Identify, train, and upskill local spokespeople to confidently represent L'Oréal in media interactions.

•    Continuously monitor and analyse media coverage and performance metrics to measure impact and inform future strategic direction.

•    Collaborate effectively with Zone and Global teams on Tier 1 media opportunities, leveraging global resources and expertise while ensuring local relevance.

Reputational Issues & Crises:

•    Proactively identify and monitor potential reputational risks within the region, escalating concerns to the Zone CA&E team to ensure timely and effective response.

•    Lead cross-functional task forces to address market-specific reputational issues and crises, developing and implementing action plans to mitigate risks and safeguard L'Oréal's image.

•    Ensure seamless adoption and implementation of global and zone governance frameworks for managing reputational issues and crises within the market.

•    Develop and deliver training programs to upskill the local Management Committee and key people on best practices for identifying, managing, and communicating during reputational issues & crises.

•    Maintain consistent and transparent messaging on sensitive issues, ensuring alignment with L'Oréal's values and communication guidelines.

•    Regularly monitor, track, and analyse the effectiveness of RIsC management practices, identifying areas for improvement and sharing key learnings.

Content & Advocacy

•    Lead and execute the paid media strategy, jointly with the global CA&E and local CDMO team to ensure the right positioning of our Corporate Brand campaign. 

•    Lead the local execution of the global editorial calendar, tailoring content and campaigns to resonate with Nordic audiences and achieve maximum impact.

•    Proactively identify and leverage compelling local stories and proof points that strengthen and enrich L'Oréal's global narrative.

•    Collaborate with Zone and local CDMO teams to define and implement a robust digital strategy encompassing both paid and organic channels to reach key audiences.

•    Oversee and manage L'Oréal Groupe's social media presence in the region, ensuring brand consistency and alignment with the global social media strategy.

•    Create and adapt content as needed to ensure local relevance and engagement across all digital platforms.

•    Develop and execute a comprehensive social media strategy for the region, setting clear objectives, identifying target audiences, and measuring performance

Professional Experience in the Field:

• A proven track record 8-10 years of success leading corporate affairs, and/or stakeholder engagement initiatives, demonstrating expertise across both traditional and digital channels.
• Industry & market scope: Significant experience working within/with FMCG, showcasing a deep understanding of cultural nuances and communication best practices for diverse audiences.
• Exceptional written and verbal communication skills: High/Native-level fluency in English to enable effective communication and relationship-building across the region, the Zone and with the global team.
• Excellence in Content Creation: A keen eye for detail and a commitment to producing high-quality communication materials that are clear, concise, and impactful across various channels.
• Stakeholder Management: Proven ability to navigate complex stakeholder landscapes, effectively managing relationships, and building consensus among diverse internal and external partners.
• Digital Savvy & Adaptability: Highly adaptable communicator with a strong understanding of both traditional and digital media landscapes, and proficient in leveraging new media and digital tools to reach target audiences.
• Ideally, candidates will have a background in Communications, Public Affairs, Journalism, Crisis Management, Marketing or a related field.
• Previous experience working in a fast-paced, matrixed organization (agency or corporate) is highly desirable.
• For external candidates, previous experience in a corporate communications role is essential (non-negotiable).