Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Johannesburg

Pays: South Africa

KEY JOB ACCOUNTABILITIES:

? Drive e-Commerce Sales in collaboration with Brand Leaders & Business Unit Managers.

? Develop Love Brands at an international scope.

? Ensure marketing, communication and commercial converge towards developing the consumer engagement and loyalty.

? Map local consumer decision journey for categories and Brands – with Consumer Intelligence teams

? Tailor the Global Digital and Media strategies to the local characteristics for the Brand

? Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners

? Monitor digital performance and consumer engagement

? Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities

? Owned platforms excellence (tagging, SEO…

? Growth hacking approach

? Build Audience leveraging all Digital marketing methods (content marketing, social, events amplification…

? Leverage Earned media through influencers strategies

? Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand


? Oversee the implementation of CRM strategy and data management, (for Selective Divisions)




? Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots


? Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, (for Selective Divisions)


? Support E-Commerce by providing adapted content and ensuring best asset management


? Build a strong partnership with Digital Technology to improve services




? Oversee the implementation of CRM strategy and data management, (for Selective Divisions)




? Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots


? Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing responsibility with the commercial team, (for Selective Divisions)


? Support E-Commerce by providing adapted content and ensuring best asset management


? Build a strong partnership with Digital Technology to improve services

PERSONAL & PROFESSIONAL COMPETENCIES REQUIRED



? Demonstrated knowledge & previous experience in launching and managing social media/networking and online advertising


? Analytical, problem-solving and time-management skills


? Ability to multi-task



? Excellent written and oral communication skills


? Project management skills


? Ability to work both independently and in a team environment.


? Effective communicator at all levels of the organization and with external groups (press, partners, clients, agencies, etc.)


? Advanced level of experience in Microsoft Excel, Word and PowerPoint advantageous

EDUCATION, TRAINING AND EXPERIENCE REQUIRED



? 5 Years Digital Marketing Experience


? Proven work experience in developing online content - strong background and experience in digital marketing and strategy



? Marketing Degree

#}