Domaine: Marketing Opérationnel

Type d‘emploi: Temps plein

Ville: Shanghai - Shanghai

Pays: China

Major Responsibilities

To contribute to brand growth managing interactive and CRM campaigns in line with the international brand positioning, maximizing the integration of digital into brand practices, hence identifying and enhancing business development opportunities. Ensure marketing, communication and commercial converge towards developing the consumer experience, satisfaction and loyalty.

 

Key Job Accountabilities

PRIMARY         Successful & Sustainable CRM

1)       Develop brand CRM strategy and business plan to build long-term relationships with identified high-value consumers, in line with brand objective.

2)       Starts with consumer centricity, create, develop and oversee the implementation of a cohesive customer relations program to grow the consumer CRM database.

3)       Initiative and implement effective interactive campaigns with clear objective and KPI.

4)       Well plan and control CRM Budget, optimize ROI of actions.

5)       Fcst/Design/Develop CRM relative asserts, maximize the utilization and well manage stock status.

6)       Close work with CRM agencies with clear briefing and well management.

7)       Deliver regular CRM reports with CRM insights and actively provide cross-functions’ CRM supports.

8)       Keep watch on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance the engagement of youth.

9)       Keep watch on competitors CRM program and online/offline interactive activities to make recommendations to management.

10)   Ensure integration of interactive and CRM strategies with other departments (Product Marketing, Sales & Training, Communications, Trade, Division CRM…).

 

SECONDARY     Digital & Social Excellence

1)       Drive the heart of brand digital marketing to an interactive & consumer centric model, focusing on customer satisfaction & value, bringing innovation and answering expectations of consumers more and more demanding, finding fresh information, the ability to buy wherever, whenever and whatever they want.

2)       Implement the proper KPIs, coordinate the appropriate deployment: educate, pilot, measure, share best practices, etc.

3)       Ensure an outlook among competition & other industries: trends, intelligence, experimentation.

4)       Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition.

5)       Plan & optimize digital media & social strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations.

6)       Create, develop, manage social communities (consumers, bloggers, journalists…) and implement the social media strategy to support the brand’s / project‘s ambition.

7)       Co-work with E-commerce team, guide monthly EC plan & strategic focus, support relevant content materials, ensuring the global consumer experience & cross canal consistency.

8)       Deploy a strong customer knowledge and data management, and deploy a targeted contact & service strategy, appropriate relationship campaigns and tracking.

9)       Help the Information systems and technology enablement processes : Appropriate technologies, platforms

10)   Ensure respect of legislation regarding Internet user's privacy.

 

 

PROFESSIONAL & TECHNICAL COMPETENCIES

DATA-DRIVEN MARKETING

        Optimizes omnimedia investments & ROI 

        Operates efficient CRM

        Masters analytics and attribution modeling

        Leverages Precision Advertising

 

STRONG BRAND BUIDLING

        Is obsessed with consumer centricity

        Builds audience through relevant content

        Scales consumers and influencers engagement

        Masters digital marketing tactics

 

DIGITAL TRANSFORMATION LEADERSHIP

        Strategizes digital transformation

        Upskills and transmits digital knowledge and mindset

        Be brand and consumer centricity

        Leads toward data-driven organization

 

DIGITAL/CRM TECHNOLOGY EXPERTISE

        Leads with strong agile project management skills

        Acts as a strategic business partner

        Has deep technical skills

        Focuses on delivery: design/build/run

 

 

Qualifications:

Education

ð University graduate

ð Fluent English and Mandarin, both written and spoken

ð Skillful in using office software, especially PowerPoint & Excel

 

Work Experience

ð  5+ years of working experience in Cosmetics companies, background with data & internet

ð  CRM experience priority

ð  Open for agency profile if with strong business insights

 

Core Competencies: 

ð  Good sense of service and responsibilities

ð  Strong ability to handle complex

ð  Act collaboratively, good communication and presentation skills

ð  Open-minded, innovative thinker, and be organized

ð  Demonstrated excellence with writing skills

ð  Be accountable for results, strong project & time management

 

Other Competencies:

ð  High sensitive on Beauty / Fashion

 

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