Domaine: Digital

Type d‘emploi: Temps plein

Ville: New York - New York

Pays: USA

Director, Omni-media & Precision Advertising

L'Oréal USA, New York NY


L’Oréal USA is a major advertiser with 32 global brands present in 130 countries. Consumer behaviors are digitizing fast, and L’Oréal brand contents and advertising are digitizing fast too: globally, 16% of L'Oréal media spend is now digital. Precision Advertising is an opportunity for L'Oréal to leverage its consumer data (for example, cookies) and use ad technology, to improve the effectiveness of its advertising: buy audiences and differentiate messages, in order to show the right ad to the right person at scale.

In this role you will sit within a Precision Advertising team at the country level; helping brands in their ramp up in Precision Advertising. You will support the brands in defining their Precision Advertising campaign strategy; identify and ensure the diffusion of best practices; challenge our media agency when relevant; and participate in paving the way for L'Oreal to leverage the best partners and techniques through on-going test & learn. You will report to the Precision Advertising Lead in the country within the Media Director team.

Role Description

  • to solidify operating model for Precision Advertising
    • Provide support to Programmatic Conductor(s) to ensure operating model adoption
    • Accountable for the overall success of programmatic brand campaigns
    • Analyze performance of campaigns on a weekly basis with agencies, to share insights to Brands and assist their decision-making for optimization (per technique, per creative, per inventory, etc.)
    • Support post-campaign performance analysis to generate insights and best practices on all platforms.
  • to continue to create scale and deliver on KPI goals
    • Leverage spending, data and tech insight to determine publisher inclusion of growing private marketplace relationships
    • Collect and streamline setup and performance details for optimization purposes to deliver the highest KPI possible
    • Aid in strategy and planning approach while managing and optimizing tech platforms
  • to create best practices and build Precision Advertising scale opportunities
    • Manage and aid in the creation of a visualized marketplace while customizing programmatic inventory opportunities based on brand needs
    • Ensure tools and processes are in place to monitor campaign performance and alert Brands when relevant,
    • Verify sensitive topics for L'Oréal-agency relationships, such as fraud, quality of inventory, view-ability.


  • Programmatic background at performance agencies and trading desks (e.g., Labelium, Acumen, iCrossing, Cadreon, Xaxis, etc.), (or account manager at Ad Tech companies (e.g., DoubleClick, TubeMogul, Turn, Media Math, AppNexus, Rocket Fuel)
  • 4-5 years in digital advertising; at least 2 years of focused experience planning and/or executing programmatic campaigns (e.g., 1-2 years working as trading desk specialist)
  • Extensive knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Strong analytical, problem solving and critical thinking skills
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail


  • DSP and programmatic media buy expertise
  • Strategic PMP design and setup
  • Ability to manage direct reports as team gros
  • Communication skills – proven ability to communicate & translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies
  • Project management skills (e.g., building & rigorously tracking work plan)


  • Bachelor's degree in business, science, or engineering; master's degree preferred
  • Certification in or extensive hands-on experience with DSPs (DoubleClick, Turn, or TubeMogul), DMP (Neustar, Krux, or Adobe), web analytics (GAP)

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.